SOColor CULT comes in two technologies Direct Dye and Tone-on-tone both of which have no ammonia and are vegan friendly. It also stays true-to-tone with our first pure violet dye which means your vivid services don’t change shade between visits. It has pixel perfect no-bleed application so, precision application means better technique results, it washes off clear thanks to maximum pigment deposit. No run off means all the colour is loaded on to the strand and the tube has 2x more conditioning, even after pre-lightening which makes for glossy, reflective vivid hair.