Max Factor Lipfinity Long Lasting Lipstick: Up to 8 hours of intense colour and with a moisturising creamy formula. Your secret to vibrant, nourished and all-day luscious lips. This is your key to vibrant, nourished and soft lips. Giving you up to 8 hours long-lasting wear, this moisture-replenish lipstick is infused with lip conditioners and nourishing oils. It glides effortlessly across your lips, leaving bold colour and a cashmere-soft feel. Colour 66 Scarlet.