Hypercolor pigments and an opaque, creamy clay base deliver one-stroke intensity Sumptuous honey nectar leaves a creamy finish Available in a collection of pigment-loaded shades from gone greige and fiery fuchsia to dynamite red and midnight blue What it is Color Sensational Loaded Bolds Lipstick. Maybelline’s creamy lip color is available in a collection of full-spectrum shades from jet black to bright white. Benefits Hypercolor pigments and an opaque, creamy clay base deliver one-stroke intensity. Sumptuous honey nectar leaves a creamy finish. Maybelline’s Color Sensational The Loaded Bolds is available in a range of pigment-loaded shades from deep plums and electric blues to vibrant reds and natural nudes. Dermatologist tested.Allergy tested.