Beyond bold, it's sensational. Achieve high-impact color in one saturated stroke with Maybelline's The Loaded Bolds lipstick. Hypercolor pigments and an opaque, creamy clay base deliver one-stroke intensity. Sumptuous honey nectar leaves a creamy finish. Maybelline's Color Sensational The Loaded Bolds is available in a range of pigment-loaded shades from deep plums and electric blues to vibrant reds and natural nudes. Dermatologist tested. Hypercolor pigments and an opaque, creamy clay base deliver one-stroke intensity. Sumptuous honey nectar leaves a creamy finish. Maybelline's Color Sensational The Loaded Bolds is available in a range of pigment-loaded shades from deep plums and electric blues to vibrant reds and natural nudes. Dermatologist tested. Allergy tested.