Made from lanolin. When you breastfeed, your baby's frequent sucking can deplete the natural oils in your skin. This can lead to your nipples feeling sensitive, dry, sore and they may even start to crack. This is where Purelan 100 lanolin cream comes in by helping to replenish these oils. And of course, you don't have to wait until you're experiencing sore or cracked nipples before using nipple cream. You can apply it as a gentle moisturiser to help the skin on your breasts feel softer and more supple, before or after breastfeeding. You can even use it to soothe itchy or sensitive nipples during pregnancy. Fast relief for sore nipples and dry skin Safe for your baby no need to remove before breastfeeding Effective rich texture creates a protective layer on the skins surface and rehydrates from within 100% natural, singleingredient lanolin. No additives, preservatives and fragrance added Ultrapure medicalgrade lanolin tested to the highest safety standards, the European Pharmacopoeia and United States Pharmacopoeia standards Dermatologically tested, hypoallergenic and suitable for sensitive skin Ethically sourced from mulesingfree farms Purelan creates a protective layer on skins surface and is absorbed deeply by the skin where it rehydrates from within restoring the skins natural moisture balance. Use Purelan at every feed to relieve soreness and protect your nipples. There is no need to remove Purelan before feeding.