Moroccanoil Intense Hydrating Mask does not need heat to be activated; only 5-7 minutes will treat hair with needed moisture and protein, adding elasticity and shine. This highly effective mask revitalizes and hydrates hair, restoring shine and manageability. Directions of use After shampooing, apply a generous amount all over the hair and comb it through. Let it penetrate for 5 to 7 minutes, rinse out and follow with any Moroccanoil styling product. Intense Hydrating Mask can be used as often as once or twice a week until hair reconstructs and rebuilds itself. Result Moroccanoil Intense Hydrating Mask is particularly effective for dry, thick and coarse hair as it tends to be extremly dehydrated and requires added moisture to stay healthy. Mix about one teaspoon of Moroccanoil Treatment to the Hydrating Mask to add extra shine and elasticity to the hair.