Free from parabens, petroleum based products and ingredients that may harm or deplete the planet's natural environment. Silver Screen Ice Blonde Shampoo is a uniquely designed interval colour refresher. Especially designed to counteract and neutralise unwanted yellow gold and brassy tones often evident in blonde, bleached or grey hair hair types. The gentle cleansing action contains wheat amino acid and organic plant extracts to provide the hair with improved compatibility, increased body and a lustrous shine.