Silver Screen Ice Blonde is specially designed to protect and maintain that perfect blonde look in the salon or at home. It is enhanced with Blue / Violet pigments to neutralise and counteract yellow and brassy tones, brightening your blonde hair and adding tone to grey / white hair. Silver Screen’s blend of Natural and Active Botanical Extracts adds moisture back to the hair and re-energises it. It also provides a protective barrier against environmental damage, pollution, smoke, thermal styling, chlorine and harsh shampoo. Shampoo: Counteract and neutralise unwanted yellow gold and brassy tones often evident in blonde, bleached or grey hair types.