NOW Bilberry Complex features carrot powder, vitamin A and riboflavin. Bilberry ( Vaccinium myrtilus ) is related to blueberry of the heath family and is also known as blaeberry and common whortleberry in Europe. It is a small shrub that grows in cool, temperate regions of both the northern and southern hemispheres. First mentioned in early herbal traditional medicine from the Middle Ages, it became more prominent during the 18th century. Not manufactured with wheat, gluten, soy, milk, egg, fish, shellfish, tree nut or sesame ingredients.