It's the marshmellow effect! This 10-in-1 smoothing superprimer is infused with smoothing marshmallow root extract, for 10 outstanding makeup extending benefits. With a soft whipped texture, this primer dries down totally transparent, to work on all skin tones. 10 makeup-extending benefits This primer smoothes, softens, extends makeup wear for 16h, hydrates, soothes, evens tone, minimizes texture, blurs lines, adds a soft focus finish AND keeps makeup fresh. 100% vegan formula - and no silicones. It's the marshmellow effect! 100% agree that the primer creates a smooth canvas for easy makeup application 99% agree their skin looks softer after 4 days 98% agree their skin looks smoother after 4 days 99% overall satisfaction! Pro Tip: Use the Marsh-mellow Blending Sponge to apply product and blend for the smoothest, softest complexion.