Indulge in rich, fortifying keratin proteins that reinforce each strand, increasing elasticity to resist breakage caused by brushing and styling, while argan oil conditions and smoothes creating a luminescent shine. Strands are strengthened from within and nourished throughout for longer, stronger hair. Strength is beautiful. Especially strong, sexy strands. Defend against split ends and fly-a-ways. Rid your mane of all those pesky broken hair pieces. Stronger hair can grow longer and more beautiful. Not tested on animals.