Optimum with Chicken, Vegetables & Rice Dry Dog Food provides expertly tailored nutrition for dogs of every life stage or life style, formulated with wholegrains and beet pulp, providing a natural source of fibre. Optimum is passionate about keeping your dog at its peak, so you can continue sharing the great outdoors together, for years to come. That's why Optimum provides expertly tailored nutrition for every life stage or life style. Made with real meat and high quality protein sources, the Optimum range is 100% complete and balanced. Developed by nutritionists and vets at Waltham - a world leading authority on pet care, to deliver functional health benefits at each stage of a dog's life with optimal levels of nutrition and absorption. With the backing of veterinarian Dr Chris Brown who shares our passion that all pet's should have access to great nutrition. This helps to control intestinal transit and maximise nutrient absorption which results in smaller, firmer stools. Balanced mineral levels helps strengthen immunity and rich in antioxidants to give your dog healthy skin & coat together with zinc and Omega 6. Optimum Dental Defence helps reduce plaque build up. Australian Made with no artificial colours or flavours.