Oral-B IO 7 Series Black Rechargeable Toothbrush with Travel Case
(3,164 reviews)
Oral-B’s best ever clean with revolutionary magnetic iO technology. The Oral-B iO 7 Series Electric Toothbrush combines powerful, but gentle micro-vibrations with Oral-B's unique dentist-inspired round brush head design for a professional clean feeling every day. The Smart Pressure Sensor helps to keep you from brushing too hard to protect your gums and enamel. AI Recognition using an interactive display helps guide you to your best clean for all areas of the mouth. A 2-minute quadrant timer comes built-in that pulsates every 30 seconds, ensuring a complete clean. The frictionless, smooth magnetic drive system transfers energy to the bristle tips for a clean that wows.
Oral-B’s best ever clean with revolutionary magnetic iO technology. The Oral-B iO 7 Series Electric Toothbrush combines powerful, but gentle micro-vibrations with Oral-B's unique dentist-inspired round brush head design for a professional clean feeling every day. The Smart Pressure Sensor helps to keep you from brushing too hard to protect your gums and enamel. AI Recognition using an interactive display helps guide you to your best clean for all areas of the mouth. A 2-minute quadrant timer comes built-in that pulsates every 30 seconds, ensuring a complete clean. The frictionless, smooth magnetic drive system transfers energy to the bristle tips for a clean that wows.
$253.00 - $579.00
in 9 offers
Colour:
Oral-B IO 7 Series Black Rechargeable Toothbrush with Travel Case
$253.00
(3,164 reviews)
Oral-B’s best ever clean with revolutionary magnetic iO technology. The Oral-B iO 7 Series Electric Toothbrush combines powerful, but gentle micro-vibrations with Oral-B's unique dentist-inspired round brush head design for a professional clean feeling every day. The Smart Pressure Sensor helps to keep you from brushing too hard to protect your gums and enamel. AI Recognition using an interactive display helps guide you to your best clean for all areas of the mouth. A 2-minute quadrant timer comes built-in that pulsates every 30 seconds, ensuring a complete clean. The frictionless, smooth magnetic drive system transfers energy to the bristle tips for a clean that wows.
Oral-B’s best ever clean with revolutionary magnetic iO technology. The Oral-B iO 7 Series Electric Toothbrush combines powerful, but gentle micro-vibrations with Oral-B's unique dentist-inspired round brush head design for a professional clean feeling every day. The Smart Pressure Sensor helps to keep you from brushing too hard to protect your gums and enamel. AI Recognition using an interactive display helps guide you to your best clean for all areas of the mouth. A 2-minute quadrant timer comes built-in that pulsates every 30 seconds, ensuring a complete clean. The frictionless, smooth magnetic drive system transfers energy to the bristle tips for a clean that wows.
Colour:
Price comparison
Last updated at 29/05/2025 20:12:54
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See 23 more history offers
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
Price history
Price history
Reviews
30 May 2022
ashley.b
originally posted on influenster.com
This toothbrush is flippin’ fantastic. I was super skeptical about spending this much on a toothbrush, but am so glad I did. The actual brush action is next-level powerful,
like no other toothbrush I've ever had in the past. Quip, Pomabrush, Colgate all pale in comparison to what this badboy can do. I really feel like I'm getting a deep and
thorough clean with very little effort. Is it worth paying the extra for the iO9? Personally I think yes. The app, while not perfect, is actually very good. The mouth map showing
where you've brushed works well enough to encourage me to keep going until i get all the spots (usually takes me 3 minutes but I persist because I want to get "...
like no other toothbrush I've ever had in the past. Quip, Pomabrush, Colgate all pale in comparison to what this badboy can do. I really feel like I'm getting a deep and
thorough clean with very little effort. Is it worth paying the extra for the iO9? Personally I think yes. The app, while not perfect, is actually very good. The mouth map showing
where you've brushed works well enough to encourage me to keep going until i get all the spots (usually takes me 3 minutes but I persist because I want to get "...
A cheap imitation of the previous model!
21 December 2022
RockHunter
originally posted on bestbuy.com
I had to replace a previous model which simply stopped working on the morning before a long business trip. I bought the top of the line “iO” (don’t let the branding design
persuade you) it is a bit less noisy and frankly I like the job it does. However they built a very sloppy device. The carry case does not fit the device, once closed the case is
difficult to open and the device is to big to fit in the case. It nearly fits but keeps the cover from closing making charging on travel require you to jam the case. Yes I have tried
every position and it simply does not fit. Sign of crappy workmanship. The case is made of the cheapest possible material so as a traveling worker, its not a happ...
persuade you) it is a bit less noisy and frankly I like the job it does. However they built a very sloppy device. The carry case does not fit the device, once closed the case is
difficult to open and the device is to big to fit in the case. It nearly fits but keeps the cover from closing making charging on travel require you to jam the case. Yes I have tried
every position and it simply does not fit. Sign of crappy workmanship. The case is made of the cheapest possible material so as a traveling worker, its not a happ...
A gimmick that doesn't justify the cost.
24 January 2023
HonestlyHonest
originally posted on boots.com
A gimmicky and unnecessary bit of kit. I can't deny that the brush does a very effective and satisfying clean but so did my previous battery operated toothbrush, at a fraction
of the cost, until it got a bit long in the tooth! It may be of some use, and a of bit fun to those who would enjoy remote guidance on caring for their teeth otherwise the app is a
bit naff and faff (phone, bluetooth, data etc. sometimes you just want to brush your teeth and drop in to bed or rush off in the morning!) The charger is good and the brush
holds the charge for a good number of days (I haven't counted though). The coloured lights are pretty and fun but an option too far. The older version of red ligh...
of the cost, until it got a bit long in the tooth! It may be of some use, and a of bit fun to those who would enjoy remote guidance on caring for their teeth otherwise the app is a
bit naff and faff (phone, bluetooth, data etc. sometimes you just want to brush your teeth and drop in to bed or rush off in the morning!) The charger is good and the brush
holds the charge for a good number of days (I haven't counted though). The coloured lights are pretty and fun but an option too far. The older version of red ligh...
Specification
| Rechargeable | Power to go charging case |
| Manufacturer's Warranty | 2 Years |
| Colour | Black |
| Professional Timer | 2 Minute quadrant timer |
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Price history
Price history
Reviews
30 May 2022
This toothbrush is flippin’ fantastic. I was super skeptical about spending this much on a toothbrush, but am so glad I did. The actual brush action is next-level powerful, like no other toothbrush I've ever had in the past. Quip, Pomabrush, Colgate all pale in comparison to what this badboy can do. I really feel like I'm getting a deep and thorough clean with very little effort. Is it worth paying the extra for the iO9? Personally I think yes. The app, while not perfect, is actually very good. The mouth map showing where you've brushed works well enough to encourage me to keep going until i get all the spots (usually takes me 3 minutes but I persist because I want to get "perfect coverage"... without it i'd bail at 1:30-2:00 every time). The reporting over time ... MoreThis toothbrush is flippin’ fantastic. I was super skeptical about spending this much on a toothbrush, but am so glad I did. The actual brush action is next-level powerful, like no other toothbrush I've ever had in the past. Quip, Pomabrush, Colgate all pale in comparison to what this badboy can do. I really feel like I'm getting a deep and thorough clean with very little effort. Is it worth paying the extra for the iO9? Personally I think yes. The app, while not perfect, is actually very good. The mouth map showing where you've brushed works well enough to encourage me to keep going until i get all the spots (usually takes me 3 minutes but I persist because I want to get "perfect coverage"... without it i'd bail at 1:30-2:00 every time). The reporting over time is useful and motivating too, and the warning when you're pushing too hard, while I feel is a little too sensitive, definitely keeps me mindful of how I'm brushing (this is not specific to the iO9 though). All in all, this toothbrush is fantastic and I'm so glad I took the plunge and bought it. I would probably have been just as happy with the iO7 (without the app) but having the app is definitely keeping me more motivated to brush more and be more thorough, so for me that's worth the extra cost.
ashley.b
originally posted on influenster.comA cheap imitation of the previous model!
21 December 2022
I had to replace a previous model which simply stopped working on the morning before a long business trip. I bought the top of the line “iO” (don’t let the branding design persuade you) it is a bit less noisy and frankly I like the job it does. However they built a very sloppy device. The carry case does not fit the device, once closed the case is difficult to open and the device is to big to fit in the case. It nearly fits but keeps the cover from closing making charging on travel require you to jam the case. Yes I have tried every position and it simply does not fit. Sign of crappy workmanship. The case is made of the cheapest possible material so as a traveling worker, its not a happy result. The brushes are a new design so I gave away several extras I had on ... MoreI had to replace a previous model which simply stopped working on the morning before a long business trip. I bought the top of the line “iO” (don’t let the branding design persuade you) it is a bit less noisy and frankly I like the job it does. However they built a very sloppy device. The carry case does not fit the device, once closed the case is difficult to open and the device is to big to fit in the case. It nearly fits but keeps the cover from closing making charging on travel require you to jam the case. Yes I have tried every position and it simply does not fit. Sign of crappy workmanship. The case is made of the cheapest possible material so as a traveling worker, its not a happy result. The brushes are a new design so I gave away several extras I had on hand; they were not cheap either. It comes with four brush heads, which fit fairly well but not as with the earlier models, As a clean freak, its irritating, because you have o clean out the connection where the brush head fits on the device every time as it weeps water after use when standing vertically on the home charger base. Also it is not locked or magnetized to the base therefore it needs secure space on your crowded sink area or it gets knocked off and does not charge. Final assessment: Bye Bye Oral B. Thanks P&G!
RockHunter
originally posted on bestbuy.comA gimmick that doesn't justify the cost.
24 January 2023
A gimmicky and unnecessary bit of kit. I can't deny that the brush does a very effective and satisfying clean but so did my previous battery operated toothbrush, at a fraction of the cost, until it got a bit long in the tooth! It may be of some use, and a of bit fun to those who would enjoy remote guidance on caring for their teeth otherwise the app is a bit naff and faff (phone, bluetooth, data etc. sometimes you just want to brush your teeth and drop in to bed or rush off in the morning!) The charger is good and the brush holds the charge for a good number of days (I haven't counted though). The coloured lights are pretty and fun but an option too far. The older version of red light for brushing too hard was sufficient. I'm not convinced that the different ... MoreA gimmicky and unnecessary bit of kit. I can't deny that the brush does a very effective and satisfying clean but so did my previous battery operated toothbrush, at a fraction of the cost, until it got a bit long in the tooth! It may be of some use, and a of bit fun to those who would enjoy remote guidance on caring for their teeth otherwise the app is a bit naff and faff (phone, bluetooth, data etc. sometimes you just want to brush your teeth and drop in to bed or rush off in the morning!) The charger is good and the brush holds the charge for a good number of days (I haven't counted though). The coloured lights are pretty and fun but an option too far. The older version of red light for brushing too hard was sufficient. I'm not convinced that the different programmes ie. intense, sensitive, gum care, daily clean etc are noticeably different from each other. If you've got bridges/gaps or other types of unnatural teeth the iO technology doesn't recognise them so you can never get optimum scores or 'medals.' For a third of the price you can get a decent electric toothbrush and spend the balance on some real entertainment..........or something useful.
HonestlyHonest
originally posted on boots.comAll-star toothbrush
12 May 2022
I am over the moon when it comes to the Oral B io series 7G electric toothbrush. For years I have used a basic toothbrush and after using the Oral B 7G my mind is blown. I always said i was never missing out and boy was I. This elevated my brushing to another level unlike before. I always prided myself on oral care, but now it is truly oral care when using this magnificent electric toothbrush. It truly is a smart toothbrush it notifies you when you are not applying the correct amount of pressure to your teeth. The best part is the app giving you a breakdown of the areas your are properly brushing versus the areas you may need to focus on better. The different settings for brushing are awesome as well. With so many brushing options you can't help but love this ... MoreI am over the moon when it comes to the Oral B io series 7G electric toothbrush. For years I have used a basic toothbrush and after using the Oral B 7G my mind is blown. I always said i was never missing out and boy was I. This elevated my brushing to another level unlike before. I always prided myself on oral care, but now it is truly oral care when using this magnificent electric toothbrush. It truly is a smart toothbrush it notifies you when you are not applying the correct amount of pressure to your teeth. The best part is the app giving you a breakdown of the areas your are properly brushing versus the areas you may need to focus on better. The different settings for brushing are awesome as well. With so many brushing options you can't help but love this toothbrush. Awesome charging station and carrying travel case as well. I can never buy a basic toothbrush again after the clean fresh and wonderful feeling I get from the Oral B io series 7G electric toothbrush.
vdcoop1981
originally posted on oralb.comA worthy upgrade over the Oral-B Triumph Pro.
20 June 2022
TL;DR The iO-9 is a worthy upgrade over the Oral-B Triumph Pro. Being a current Oral-B Triumph Pro owner, I was skeptical about upgrading to the iO-9. I didn’t think there would be enough improvement, since the Triumph Pro isn’t that old and seemingly performed well. When the iO-9 went on sale, I became an owner. Having just used the Triumph Pro, I followed up with the iO-9, and I could immediately feel a difference. Like all the other reviews state, just like leaving the dentist office. The app on your phone becomes more useful now, in that it displays which quadrant of your mouth you’re brushing and down to the level where on your teeth: the inner, top or outer of the teeth with the goal of 100% coverage. The Triumph Pro basically just functions as a timer. ... MoreTL;DR The iO-9 is a worthy upgrade over the Oral-B Triumph Pro. Being a current Oral-B Triumph Pro owner, I was skeptical about upgrading to the iO-9. I didn’t think there would be enough improvement, since the Triumph Pro isn’t that old and seemingly performed well. When the iO-9 went on sale, I became an owner. Having just used the Triumph Pro, I followed up with the iO-9, and I could immediately feel a difference. Like all the other reviews state, just like leaving the dentist office. The app on your phone becomes more useful now, in that it displays which quadrant of your mouth you’re brushing and down to the level where on your teeth: the inner, top or outer of the teeth with the goal of 100% coverage. The Triumph Pro basically just functions as a timer. Personally, I find the iO-9 to create less of a mess and rinses much more thoroughly than the Triumph Pro. I never make the rookie mistake of turning it on or off outside my mouth. The battery life isn’t as long, but it’s a non-issue for me. When the battery gets to 25%, it has the same performance. The Triumph Pro slowed down. The iO-9 is lighter and significantly quieter too, and the charging light isn’t nearly as bright which is bonus.
Keech
originally posted on bestbuy.comBlack Mold
28 October 2022
As a dental student, I was excited to try this cutting edge and sleek toothbrush that seemed to “have it all”. I’m always looking for products to recommend to my patients to make their oral hygiene more effective and enjoyable. However, after using this toothbrush for only about 2 or 3 months, I was absolutely disgusted. I was consistent about rinsing the toothbrush off thoroughly after every use and keeping it clean, but that wasn’t enough to keep away black mold from growing inside the mechanical brush head. I ran the toothbrush under water and happened to notice small black specks falling into the sink. I removed the brush head and the inner workings of both the head and the electric toothbrush connector (cannot even be removed) we’re caked in black mold. Unlike ... MoreAs a dental student, I was excited to try this cutting edge and sleek toothbrush that seemed to “have it all”. I’m always looking for products to recommend to my patients to make their oral hygiene more effective and enjoyable. However, after using this toothbrush for only about 2 or 3 months, I was absolutely disgusted. I was consistent about rinsing the toothbrush off thoroughly after every use and keeping it clean, but that wasn’t enough to keep away black mold from growing inside the mechanical brush head. I ran the toothbrush under water and happened to notice small black specks falling into the sink. I removed the brush head and the inner workings of both the head and the electric toothbrush connector (cannot even be removed) we’re caked in black mold. Unlike other electric toothbrushes, this one circulates water and toothpaste through the brush head (that goes into your mouth) and the connecting pieces that get dirty very quickly. This is resulting in black mold specks actually entering your mouth directly which is a huge health risk and frankly disgusting. I’m severely disappointed in this product and the health hazard it poses for any customer using it, especially for the high cost. Please do not buy this brush until they resolve this obvious issue.
dental student
originally posted on oralb.comBlack mold. bad design.
16 October 2022
Black mold continues to occur within both the OralB iO9 handle top and brushhead bottom where it attaches to handle. OralB should consider a better design with antimicrobial technology (like Microban® ). As a 20+ year OralB electric toothbrush user, I've never had mold issues with OralB Pro 1000 which is a better anti-mold design. With me being in ortho braces currently, the iO9 definitely cleans my teeth better than Pro1000; however nothing is worth it if mold is involved. I initially started using an iO9 Fall-2021. Since then, I've filed numerous complaints directly to/with OralB: phone calls, emails, and sending original iO9 back to their repair center. Summer-2022 the repair center provided me with a new iO9 handle; and was provided coupons for brushheads. I ... MoreBlack mold continues to occur within both the OralB iO9 handle top and brushhead bottom where it attaches to handle. OralB should consider a better design with antimicrobial technology (like Microban® ). As a 20+ year OralB electric toothbrush user, I've never had mold issues with OralB Pro 1000 which is a better anti-mold design. With me being in ortho braces currently, the iO9 definitely cleans my teeth better than Pro1000; however nothing is worth it if mold is involved. I initially started using an iO9 Fall-2021. Since then, I've filed numerous complaints directly to/with OralB: phone calls, emails, and sending original iO9 back to their repair center. Summer-2022 the repair center provided me with a new iO9 handle; and was provided coupons for brushheads. I have following all directions provided by OralB to care for the iO9; and even store the handle & head upside down in a 2-part filtering open dentures container immediately after each usage. I never took the iO9 away from home. I wash & dry my hands before each use. I keep the iO9 away from everything else. I only clean it with toothpaste & tap water. I use a water pick prior to each iO9 use. My dentist sees me twice a month (while in ortho braces) and regular xrays, with no hygiene issues noted nor other dental issues occuring. I keep up with my routine doctor appointments, with all normal test results. I mark on my calendar to start a new brushhead every 2 months. iO9 continued to cause black mold within 1 month of use. No other toothbrushes I've used have mold. Therefore, this mold issue is solely related to iO9.
RebeccaC
originally posted on oralb.comFlawed and Messy Design
30 April 2022
This is the worst electric toothbrush I have ever owned. The iO brush heads are different than the older Oral-B design. These iO brush heads have two holes at the top that allow prolific amounts of toothpaste and saliva to enter inside the stem on the brush head. But what is even more flawed is that there is a large third hole at the base that allows a lot of the toothpaste to leak out while brushing your teeth. This design makes it difficult to use without making a mess everywhere. The head design is also harder than it should be to keep clean, and quite frankly, it seems unhygienic to me. The connected app is somewhat of a gimmick to me. It always says that I am missing spots that I clearly and thoroughly brush over. I stopped using the app after a few weeks. I ... MoreThis is the worst electric toothbrush I have ever owned. The iO brush heads are different than the older Oral-B design. These iO brush heads have two holes at the top that allow prolific amounts of toothpaste and saliva to enter inside the stem on the brush head. But what is even more flawed is that there is a large third hole at the base that allows a lot of the toothpaste to leak out while brushing your teeth. This design makes it difficult to use without making a mess everywhere. The head design is also harder than it should be to keep clean, and quite frankly, it seems unhygienic to me. The connected app is somewhat of a gimmick to me. It always says that I am missing spots that I clearly and thoroughly brush over. I stopped using the app after a few weeks. I just switched back to my older Philips Sonicare. Not only do my teeth feel better after brushing with the Sonicare, but it was an absolute pleasure not to have messy toothpaste leaking out of the base of the brush head and making a mess everywhere while I brushed my teeth. Buying this toothbrush was a complete waste of money. I plan to stay with Philips Sonicare from now on.
BriSN
originally posted on bestbuy.comGreat toothbrush
15 December 2022
So much different than the old style Oral-B. I was debating with myself if I wanted to spend that much money on a toothbrush, but gave in eventually and I'm not disappointed. It's a complete different type of brushing your teeth, I feel it's more efficient than it was before. The only thing I still don't like is that the chargers don't come with a UK plug. You spend so much money on the toothbrush and they can't be bothered to provide you with the correct plug. We don't have an old mirror with a razor socket in our bathrooms and hence can't charge it unless we buy a European plug/socket. Really inconvenient to be totally honest and something they should consider to change. Also, not happy about the fact that I didn't get a USB charging travel case with my very ... MoreSo much different than the old style Oral-B. I was debating with myself if I wanted to spend that much money on a toothbrush, but gave in eventually and I'm not disappointed. It's a complete different type of brushing your teeth, I feel it's more efficient than it was before. The only thing I still don't like is that the chargers don't come with a UK plug. You spend so much money on the toothbrush and they can't be bothered to provide you with the correct plug. We don't have an old mirror with a razor socket in our bathrooms and hence can't charge it unless we buy a European plug/socket. Really inconvenient to be totally honest and something they should consider to change. Also, not happy about the fact that I didn't get a USB charging travel case with my very expensive toothbrush, which my partner did get with his now 3year old Oral-B. But nevertheless, the cleaning is the main key and that's what this toothbrush is doing very well.
KatH
originally posted on boots.comThis toothbrush is fabulous!
18 April 2022
I received this OralB iO Series 7G Electric Toothbrush for my honest and unbiased review. I couldn't wait to get it as the different brand I had been using was going bad. Let me tell you this toothbrush is everything and more! I opened the box up and was able to use it right away. This toothbrush has so many settings to choose from and it even has bluetooth capabilities. It comes with a carrying pouch and storage container so you can easily take it anywhere you travel. I love how I can change to different settings and that a timer keeps track of how long I brush. I especially love how it makes my teeth feel after I brush them too. Another great feature is once I'm done brushing my teeth, the toothbrush gives my a smile face. I hope to get a OralB iO Series 7G ... MoreI received this OralB iO Series 7G Electric Toothbrush for my honest and unbiased review. I couldn't wait to get it as the different brand I had been using was going bad. Let me tell you this toothbrush is everything and more! I opened the box up and was able to use it right away. This toothbrush has so many settings to choose from and it even has bluetooth capabilities. It comes with a carrying pouch and storage container so you can easily take it anywhere you travel. I love how I can change to different settings and that a timer keeps track of how long I brush. I especially love how it makes my teeth feel after I brush them too. Another great feature is once I'm done brushing my teeth, the toothbrush gives my a smile face. I hope to get a OralB iO Series 7G Electric Toothbrush for my husband once his old one goes bad. You won't go wrong buying this toothbrush and highly recommend it.
Debba
originally posted on oralb.comSpecification
| Rechargeable | Power to go charging case |
| Manufacturer's Warranty | 2 Years |
| Colour | Black |
| Professional Timer | 2 Minute quadrant timer |