Paul Mitchell The Color XG 7VG 7/63 is a professional use, permanent cream hair color. This is a medium blonde with a golden violet base. This color is made with a blend of dyes, conditioners, and shine boosting ingredients to produce rich, vibrant, and long lasting hair color. This gentle cream color is made with a low ammonia content. Made with rich conditioning agents that protect and moisturize hair. Ingredients include, hydrogenated castor oil, ammonia, and ascorbic acid. This is a professional hair color that is usually applied by a licensed stylist in a salon setting. When applying at home, prepare your hair by washing with a clarifying shampoo to remove any product buildup or excess oils. Do not condition your hair prior to adding hair color. Mix the color by following the instructions provided in the to mix the developer and color together in a non-metallic bowl. Apply the color. Put on gloves and apply the color to your hair. Start at the roots and work your way down to the ends. Make sure to saturate your hair evenly with color. Leave color on your hair for 30-45 minutes. Rinse the color out of your hair with cool water until the water runs clear. Do not shampoo your hair. Apply a deep conditioner to your hair to help replenish moisture and protect your color. Active ingredient for this product is ammonia. This is a single product. 3 oz. Unisex use. Comes in creams form.