Trusted performance, brilliant results. Developed in Italy by top colour experts, Color XG vegan cream hair color offers the perfect fusion of coverage, reliability and shine for the results you want every time. Formulated with the unique DyeSmart System, Color XG ensures maximum colour penetration, resulting in greater longevity and brilliant vibrancy. A soothing blend of cottonseed oil and rice milk leaves hair shiny and healthy, for colour that’s always predictable, always beautiful.