PAW NutriDerm Replenishing Shampoo is an innovative, advanced way to wash and care for your dog’s skin. A sulphate free, moisture rich, oatmeal pet shampoo it is suitable for dogs and cats with normal, dry and itchy skin. PH balanced and formulated for dogs and cats with normal, dry or itchy skin, PAW NutriDerm Replenishing Shampoo is formulated using: pawDerm technology combining hypoallergenic sulphate free cleaners, moisturising nutrients and essential oils for an effective gentle clean without irritating or stripping natural oils from delicate skin the soothing effects of colloidal oatmeal Natural rosehip essential oil to nurture & replenish normal, dry or itchy skin. For optimal performance NutriDerm Replenishing Shampoo should be used in conjunction with the NutriDerm Replenishing Conditioner. In a healthy skin, key nutrients such as ceramides and essential fatty acids that are naturally present in the outer layer of an animal’s skin, provide the building blocks that help to keep their skin hydrated and healthy. In some dogs and cats, particularly those with dry or itchy skin, these nutrients can be depleted. There are many factors that can cause this including; Harsh chemicals and irritants found in some shampoos and conditioners Environment (wind, humidity and sun light) Diet Injury or physical trauma Genetic disposition Without these key nutrients, the skin's barrier can be broken down, which in turn affects its ability to protect against allergens and irritants in the environment, drying the skin out further and making your cat or dog itchy and uncomfortable. The NutriDerm Replenishing Range, including the NutriDerm Replenishing Shampoo is an innovative way to nourish and moisturise the skin to maintain skin health. Ingredients All PAW products are formulated free from sulphate cleansers, paraben preservatives, silicones, phthalates, petrochemical cleansers and artificial colours & fragrance Suitable for dogs and cats with normal, dry or itchy skin.