Carton Damage – Picture for illustration purpose. Please note returns will not be accepted for cosmetic reasons. Healthy teeth start with healthy gums. Soft sides flex and adapt to the contours of your gums, giving you 2x more surface contact** for superior plaque removal at the gum line. For exceptional gum care Up to 7x healthier gums in just 2 weeks An unrivaled deep clean Up to 2x more surface contact for an effortless deep clean Up to 10x more plaque removal than a manual toothbrush Innovative technology Dynamic cleaning action drives fluid between teeth Automatically selects optimal mode for ultimate results Designed to optimise performance Always know when to replace. Always get an effective clean. Click-on design for simple brush head placement Tested to meet your oral health needs Focus on gum health With the Philips Sonicare Premium Gum Care brush head, even the deepest clean is gentle. As your toothbrush moves along the gum line, Premium Gum Care’s flexible sides and bristles absorb any excess pressure so your gums are protected, even if you brush too hard. Bristles work hard to remove plaque and bacteria along the gum line helping to improve gum health. Thanks to this brush head’s curved design, you can be sure of maximized bristle contact.