Experience the pure and simple way to clinically proven 24-hour hydration and eye area-awakening results with the power of purity eye. Hydrate and revive tired-looking eyes with our unique cooling memory gel featuring an eye area-awakening complex that includes ginkgo biloba extract and caffeine. Good-for-skin ingredients enrich the formula suitable for all skin types with meadowfoam seed oil cold-pressed chia seed oil patented green tea antioxidant complex and potent forms of vitamins c & e and provitamin b5. Clinically proven to hydrate for 24 hours. See a brighter-looking eye area all day. In just 3 days women saw an improvement in the appearance of under-eye puffiness bags and shadows. In 7 days the appearance of dark circles is less noticeable. Suitable for sensitive skin and eyes. suitable for contact lens wearers. ophthalmologist tested. 24-hour clinical study with 24 subjects 2-week self-assessment study with 48 women aged 18-60.