Prada embraces technology and modernity while respecting Italian traditions of discreet sophistication and fine craftsmanship. Like a moth to the flame, the trendsetters of the world flock to Prada for their dose of eccentric elegance, classic enough to wear for a lifetime, different enough to make a statement. The devil wears Prada, and you can too. Through the use of thick acetate and bold geometry, Prada emphasizes the relevance of the Symbole Story. The new faceted temple design with Prada lettering logo enriches the product offer, on a low lens shape and new unisex touch.