A permanent hair colour cream that achieves multi-dimensional colour results, whilst delivering intense conditioning to leave hair with a luminous shine. Ideal to lighten, darken, match natural hair colour, cover greys or create high-fashion hair techniques. Features: 100% oxidative dyes Achieves multi-dimensional hair colour Long lasting vibrancy Deeply conditions Leaves hair with a radiant shine Key Ingredients: Colour Bond Technology: High Tenacity Dyes: Seals in colour for long lasting vibrancy. Ceramide: Strengthens the hair fibre to prevent breakage. Cationic Conditioners: Leaves hair with improved shine. Coconut Oil: Protects hair for lasting vibrancy. For use with 40 Pro-Oxide Cream Developer (for 3 or more levels of lift)