This shampoo is designed to promote healthy scalp and hair by cleansing and strengthening while protecting against environmental stressors. Its unique formula is infused with therapeutic ingredients that support optimal scalp health, fortify the hair cuticle, and improve hair shaft thickness. With regular use, hair will feel fuller, look thicker, and perform better. This product is color-safe, sulfate-free, dermatologist-reviewed, clinically tested, and free of parabens and phthalates. It is also vegan-friendly, cruelty-free, and made in the USA. To use, massage into wet hair from root to tip, focusing on the scalp, and allow to sit for 1-2 minutes before rinsing thoroughly. For best results, follow with Thickening Conditioner.