Rimmel’s extensive range is kept bang up-to-the-minute as it translates the look of London into new shades, products, packaging and advertising. But however creative and fashion-forward, Rimmel products are always easy to use, versatile and accessible, designed to encourage experimentation and self-expression. For great new ways to get the London look, just watch this space! Flawless natural finish. With an Oxygen Complex. Lets your skin breathe. Traceless coverage foundation with advanced Smart-Tone technology for perfectly flawless skin under any light. Lasts all day. Adapts to skin tone & texture. The foundation has protection, enhanced with Sapphire Radiance for an illuminating, long lasting glow.