Live the London look! So you can do just that, from Rimmel London, comes Rimmel London Match Perfection Foundation that provides invisible, mistake-proof foundation for visibly perfected & healthier - looking skin. Weightless, smooth texture blends with skin's real tone instead of masking it. 24HR moisture complex leaves skin feeling hydrated. Soft - focus powders help reduce imperfections pores & dark circles. Rimmel is the UK’s number 1 make-up brand and the face of London style. Rimmel believes in fashion without rules and values every individual interpretation of beauty. Rimmel’s extensive hot looks, cool prices range is kept bang up-to-the-minute as it translates the look of London into new shades, products, packaging and advertising. But however creative and fashion-forward, Rimmel products are always easy to use, versatile and accessible, designed to encourage experimentation and self-expression. Live the London look!