Sarah Jessica Parker - actor, producer, businesswoman, and designer - has been fascinated with and enamored by scent since she was a young girl, so the step to develop a fragrance collection was an obvious one. In 2005, SJP released her first signature fragrance, LOVELY. Over a decade later, LOVELY remains a top seller globally, and has become a go-to scent for women of all ages, everywhere. In the years to follow, SJP has remained on top of the market, expanding her fragrance collection and crafting a wide range of perfumes, body mists, and self-care products.