Up to 100% white hair coverage Ultimate color retention Perfect color equalization even on porous hair The Product Benefits: Maximum Performance. Up to 100% white hair coverage. Ultimate color retention. Intense color vibrancy. Perfect color equalization - even on porous hair. Absolute true to tuft results. Schwarzkopf Professional's heritage color brand Igora Royal brings you True Color in High Definition with uncompromising coverage and unbeatable retention. For Professional Use only.