This no-ammonia demi-permanent hair color enhances, changes, or increases the color intensity, blending gray without lifting. The formula is infused with amino acids that help to condition the hair and leave it looking super shiny. Redken Shades EQ isn’t your run-of-the-mill hair gloss. In fact, it’s the hair color that thinks it’s a conditioner and delivers fast professional color results. Your hair will be healthier looking and full of beautiful shine. Shades EQ gloss offers powerful hair health benefits because it is an acidic hair color. The acidic formula offers gentle processing on the hair for outstanding condition and shine. Any type of discoloration or fading is immediately corrected after a Shades EQ Gloss. Once applied to the hair, the formula gently blends and tones the hair to create a gorgeous finish. Directions: Shades EQ Gloss takes only 20 minutes to process once applied. It’s a quick, easy service for those who want gorgeous color and professional results in an instant. Shades EQ is formulated without ammonia, so you won’t have to deal with any overpowering smell while the color processes. After the gloss is mixed, apply the gloss to dry hair, let it process for 20 minutes, and then rinse. Be sure to have your phone ready – you’re going to need a picture of your fabulous, healthy-looking hair and refreshed color! The gloss provides hair with high shine and a subtle wash of color that lasts up to 6 weeks.