Sony 98" Bravia XR X90L Full Array LED 4K HDR Google TV
Experience the latest entertainment technology with the Sony X90L TV (2023). Its 4K UHD 3840 x 2160 LED Panel brings incredible clarity, while the Google TV OS provides simple yet powerful navigation. Enjoy smoother action sequences with the 120 Hz native refresh rate and optimized visuals with Auto HDR Tone Mapping.
Experience the latest entertainment technology with the Sony X90L TV (2023). Its 4K UHD 3840 x 2160 LED Panel brings incredible clarity, while the Google TV OS provides simple yet powerful navigation. Enjoy smoother action sequences with the 120 Hz native refresh rate and optimized visuals with Auto HDR Tone Mapping.
Experience the latest entertainment technology with the Sony X90L TV (2023). Its 4K UHD 3840 x 2160 LED Panel brings incredible clarity, while the Google TV OS provides simple yet powerful navigation. Enjoy smoother action sequences with the 120 Hz native refresh rate and optimized visuals with Auto HDR Tone Mapping.
Experience the latest entertainment technology with the Sony X90L TV (2023). Its 4K UHD 3840 x 2160 LED Panel brings incredible clarity, while the Google TV OS provides simple yet powerful navigation. Enjoy smoother action sequences with the 120 Hz native refresh rate and optimized visuals with Auto HDR Tone Mapping.
in 51 offers
The lowest price for Sony 98" Bravia XR X90L Full Array LED 4K HDR Google TV right now is $1,110.00 at eBay.com.au, compared across 21 retailers.
The all-time low was $849.00 on 24 May 2026 — today's price is 31% above the lowest ever. It has been notably cheaper before — worth setting a price alert.
Prices last updated 12 Sept 2026.
Last updated at 12/09/2026 21:17:57
Sony 55" X90L BRAVIA XR Full Array LED 4K HDR Google TV
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Sony 55" X90L BRAVIA XR Full Array LED 4K HDR Google TV
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Sony X90l - 55" Full Array Led Tv
Delivery $49
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Sony BRAVIA XR X90L 55\
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Sony 55\
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Sony BRAVIA XR X90L 55" 4K UHD LED Smart TV - Dark Silver
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Sony Bravia Xr X90l 65" 4k Uhd Led Smart Tv - Dark Silver
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Sony Bravia Xr X90l 65" 4k Uhd Led Smart Tv - Dark Silver
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Sony Xr98x90l (box Damaged^) 98" X90l Full Array Led 4k Hdr Smart Tv
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55" X90L | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range HDR | Smart TV (Google TV) by Sony
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originally posted on bestbuy.com
Just moved into my first home purchase and upgraded to 4k! This tv has been amazing so far. The only hiccup ive found that it has frozen up completely on me twice ever. This mostly seems to happen if i switch from an input other than the tv itself, such as a ps5 connected via hdmi, to bravia core app that comes with the tv. It may be user error, but still seemed a little odd to me as nothing would unfreeze the screen and id have to unplug the tv in order to reset everything. EARC is a must and i never dont want it again after experiencing it. Audio delay is almost non existent once hou get things working together properly. The tv includes 5 free movies of your choice to own on the bravia core app, and they look great on this display. Ive had no issues getting ... MoreJust moved into my first home purchase and upgraded to 4k! This tv has been amazing so far. The only hiccup ive found that it has frozen up completely on me twice ever. This mostly seems to happen if i switch from an input other than the tv itself, such as a ps5 connected via hdmi, to bravia core app that comes with the tv. It may be user error, but still seemed a little odd to me as nothing would unfreeze the screen and id have to unplug the tv in order to reset everything. EARC is a must and i never dont want it again after experiencing it. Audio delay is almost non existent once hou get things working together properly. The tv includes 5 free movies of your choice to own on the bravia core app, and they look great on this display. Ive had no issues getting components to work together. Ps5 to the tv, and earc port to the A/V receiver. The display looks amazing and gets incredibly bright. The built in speakers are some of the best ive heard in a tv and will work with the ps5 3d sound settings. I did opt to use the surround sound home theater though. If youve used a chromecast then youll be right at home with the user interface and its one of the better UI's that ive used on a smart TV. Also plays well with the smart home things with google home. I would highly reccomend this TV if you use your tv for multiple things such as a pc monitor, if you own a ps5 or even other consoles as well (the switch looks great with the tv's upscaling), and also movies obviously are great with all the features of hdr10 and dolby vision, imax experience etc. I would give it 4.5 stars if that was an option and 5 if i didnt experience that freezing issue a couple times.
originally posted on bestbuy.com
I managed to snag this beauty as on open box item for a very significant $400 discount; no damage whatsoever and runs like its brand new out of the box. The picture quality despite it being a full-array LED is stunning, and a night and day upgrade from a non-HDR Vizio LCD that was almost 10 years old. This TV is located in a moderately sunny location, so there is ample ambient and natural light, and this thing gets plenty bright without even having to max out the brightness. Which really aides in minimizing light reflection.Once I had it calibrated to my liking from a variety of tech sites, I went right into testing all sorts of content to put it through its paces. Dolby Vision and HDR 4K content look absolutely stunning. I haven't encountered much of anything ... MoreI managed to snag this beauty as on open box item for a very significant $400 discount; no damage whatsoever and runs like its brand new out of the box. The picture quality despite it being a full-array LED is stunning, and a night and day upgrade from a non-HDR Vizio LCD that was almost 10 years old. This TV is located in a moderately sunny location, so there is ample ambient and natural light, and this thing gets plenty bright without even having to max out the brightness. Which really aides in minimizing light reflection.Once I had it calibrated to my liking from a variety of tech sites, I went right into testing all sorts of content to put it through its paces. Dolby Vision and HDR 4K content look absolutely stunning. I haven't encountered much of anything that this TV struggles to make look amazing; including video games.While this may not be the best TV money can buy, it is the best all around picture quality you can purchase at this price point compared to Hisense U8K or TCL QM8. Much of this due to Sony's image processing engine, which stands second to none.I can't speak to the sound quality as I use a soundbar. The Google OS is suitable and responsive, but I use an Apple TV 4K steaming box which in my opinion compliments the TV's picture quality even more.The only regret I have is that I didn't get a 75" size, but for the discount I got on this open-box item, I can't complain.
originally posted on richersounds.com
After a long period of research, (some of which was helped by the guys in Richer Sounds Bournemouth), I decided to purchase the Sony XR55X90LU.The picture on the TV is amazing, specifically when watching a 4K HDR source.The twin Freesat tuners, and the fact I've attached a 2TB hard drive to the USB port of the TV, is leading me to decide if I should now give up SKY TV.The Android Google operating system works well and enables me to have all my apps and streaming services in one place.But, as is the case for almost all of the new thin panel TVs, sound from the TV speakers is muddy and only good as a backup sound source.The TV sound can be ultra impressive with a REALLY GOOD Soundbar or a good sound system.The Richer Sounds guys will be able to ensure you pick ... MoreAfter a long period of research, (some of which was helped by the guys in Richer Sounds Bournemouth), I decided to purchase the Sony XR55X90LU.The picture on the TV is amazing, specifically when watching a 4K HDR source.The twin Freesat tuners, and the fact I've attached a 2TB hard drive to the USB port of the TV, is leading me to decide if I should now give up SKY TV.The Android Google operating system works well and enables me to have all my apps and streaming services in one place.But, as is the case for almost all of the new thin panel TVs, sound from the TV speakers is muddy and only good as a backup sound source.The TV sound can be ultra impressive with a REALLY GOOD Soundbar or a good sound system.The Richer Sounds guys will be able to ensure you pick the best sound system for your particular application.For me, a retired Electronic Design Engineer, I bought a Sony HT-SF200 2.1ch soundbar, which in itself has poor sound, BUT the Electronic system and its amplifiers are perfect for modification. I fitted outputs to the soundbar to connect external speakers instead of its tiny internal speakers. Now the sound from my setup with good L + R + SWoofer speakers is AMAZING.For anyone considering purchasing a new TV, my advice is to talk to the guys at Richer Sounds and ENSURE you purchase both your new TV and a GOOD sound system together. You won't be sorry.
| General | |
| Product Type | LED-backlit LCD TV - Smart TV |
| Diagonal Class | 98" |
| Diagonal Size | 97.5" |
| Series | X90L Series |
Sony 55" X90L BRAVIA XR Full Array LED 4K HDR Google TV
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Sony 55" X90L BRAVIA XR Full Array LED 4K HDR Google TV
Free delivery
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Sony X90l - 55" Full Array Led Tv
Delivery $49
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Sony BRAVIA XR X90L 55\
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Sony 55\
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
Just moved into my first home purchase and upgraded to 4k! This tv has been amazing so far. The only hiccup ive found that it has frozen up completely on me twice ever. This mostly seems to happen if i switch from an input other than the tv itself, such as a ps5 connected via hdmi, to bravia core app that comes with the tv. It may be user error, but still seemed a little odd to me as nothing would unfreeze the screen and id have to unplug the tv in order to reset everything. EARC is a must and i never dont want it again after experiencing it. Audio delay is almost non existent once hou get things working together properly. The tv includes 5 free movies of your choice to own on the bravia core app, and they look great on this display. Ive had no issues getting ... MoreJust moved into my first home purchase and upgraded to 4k! This tv has been amazing so far. The only hiccup ive found that it has frozen up completely on me twice ever. This mostly seems to happen if i switch from an input other than the tv itself, such as a ps5 connected via hdmi, to bravia core app that comes with the tv. It may be user error, but still seemed a little odd to me as nothing would unfreeze the screen and id have to unplug the tv in order to reset everything. EARC is a must and i never dont want it again after experiencing it. Audio delay is almost non existent once hou get things working together properly. The tv includes 5 free movies of your choice to own on the bravia core app, and they look great on this display. Ive had no issues getting components to work together. Ps5 to the tv, and earc port to the A/V receiver. The display looks amazing and gets incredibly bright. The built in speakers are some of the best ive heard in a tv and will work with the ps5 3d sound settings. I did opt to use the surround sound home theater though. If youve used a chromecast then youll be right at home with the user interface and its one of the better UI's that ive used on a smart TV. Also plays well with the smart home things with google home. I would highly reccomend this TV if you use your tv for multiple things such as a pc monitor, if you own a ps5 or even other consoles as well (the switch looks great with the tv's upscaling), and also movies obviously are great with all the features of hdr10 and dolby vision, imax experience etc. I would give it 4.5 stars if that was an option and 5 if i didnt experience that freezing issue a couple times.
I managed to snag this beauty as on open box item for a very significant $400 discount; no damage whatsoever and runs like its brand new out of the box. The picture quality despite it being a full-array LED is stunning, and a night and day upgrade from a non-HDR Vizio LCD that was almost 10 years old. This TV is located in a moderately sunny location, so there is ample ambient and natural light, and this thing gets plenty bright without even having to max out the brightness. Which really aides in minimizing light reflection.Once I had it calibrated to my liking from a variety of tech sites, I went right into testing all sorts of content to put it through its paces. Dolby Vision and HDR 4K content look absolutely stunning. I haven't encountered much of anything ... MoreI managed to snag this beauty as on open box item for a very significant $400 discount; no damage whatsoever and runs like its brand new out of the box. The picture quality despite it being a full-array LED is stunning, and a night and day upgrade from a non-HDR Vizio LCD that was almost 10 years old. This TV is located in a moderately sunny location, so there is ample ambient and natural light, and this thing gets plenty bright without even having to max out the brightness. Which really aides in minimizing light reflection.Once I had it calibrated to my liking from a variety of tech sites, I went right into testing all sorts of content to put it through its paces. Dolby Vision and HDR 4K content look absolutely stunning. I haven't encountered much of anything that this TV struggles to make look amazing; including video games.While this may not be the best TV money can buy, it is the best all around picture quality you can purchase at this price point compared to Hisense U8K or TCL QM8. Much of this due to Sony's image processing engine, which stands second to none.I can't speak to the sound quality as I use a soundbar. The Google OS is suitable and responsive, but I use an Apple TV 4K steaming box which in my opinion compliments the TV's picture quality even more.The only regret I have is that I didn't get a 75" size, but for the discount I got on this open-box item, I can't complain.
After a long period of research, (some of which was helped by the guys in Richer Sounds Bournemouth), I decided to purchase the Sony XR55X90LU.The picture on the TV is amazing, specifically when watching a 4K HDR source.The twin Freesat tuners, and the fact I've attached a 2TB hard drive to the USB port of the TV, is leading me to decide if I should now give up SKY TV.The Android Google operating system works well and enables me to have all my apps and streaming services in one place.But, as is the case for almost all of the new thin panel TVs, sound from the TV speakers is muddy and only good as a backup sound source.The TV sound can be ultra impressive with a REALLY GOOD Soundbar or a good sound system.The Richer Sounds guys will be able to ensure you pick ... MoreAfter a long period of research, (some of which was helped by the guys in Richer Sounds Bournemouth), I decided to purchase the Sony XR55X90LU.The picture on the TV is amazing, specifically when watching a 4K HDR source.The twin Freesat tuners, and the fact I've attached a 2TB hard drive to the USB port of the TV, is leading me to decide if I should now give up SKY TV.The Android Google operating system works well and enables me to have all my apps and streaming services in one place.But, as is the case for almost all of the new thin panel TVs, sound from the TV speakers is muddy and only good as a backup sound source.The TV sound can be ultra impressive with a REALLY GOOD Soundbar or a good sound system.The Richer Sounds guys will be able to ensure you pick the best sound system for your particular application.For me, a retired Electronic Design Engineer, I bought a Sony HT-SF200 2.1ch soundbar, which in itself has poor sound, BUT the Electronic system and its amplifiers are perfect for modification. I fitted outputs to the soundbar to connect external speakers instead of its tiny internal speakers. Now the sound from my setup with good L + R + SWoofer speakers is AMAZING.For anyone considering purchasing a new TV, my advice is to talk to the guys at Richer Sounds and ENSURE you purchase both your new TV and a GOOD sound system together. You won't be sorry.
I did a fair bit of research before buying this 75" TV but have been disappointed with a number of aspects. If watching high definition movies the picture is fine, but if watching standard definition free+to-sir TV or love sports, the picture motion is really quite pixilated much to my disappointment. It seems to me that the reviews must be done looking at high definition, not standard definition, and when you look at TVs in a store they are always showing high definition not standard definition so you don't get to see the quality of free-to-air standard definition TV. I can only assume the pixilation is due to an insufficient refresh rate for such a large screen. I bought this TV to replace my 14 year old Sony which had a much better picture quality.The other ... MoreI did a fair bit of research before buying this 75" TV but have been disappointed with a number of aspects. If watching high definition movies the picture is fine, but if watching standard definition free+to-sir TV or love sports, the picture motion is really quite pixilated much to my disappointment. It seems to me that the reviews must be done looking at high definition, not standard definition, and when you look at TVs in a store they are always showing high definition not standard definition so you don't get to see the quality of free-to-air standard definition TV. I can only assume the pixilation is due to an insufficient refresh rate for such a large screen. I bought this TV to replace my 14 year old Sony which had a much better picture quality.The other disappointment is the Remote Control. There are no numbers on the remote so going direct to a channel is not possible, you have to go through menus or guide. There is no sub-title button, you have to go through about 4 settings to turn on / off instead of a toggle button on the remote.So for me, having been 100% happy with my prev Sony, and expecting this TV to be excellent, I'm actually quite disappointed and will just have to learn to live with the pixilation on standard definition transmission shows. To be honest if I could get a refund I would but it's not faulty, just not anywhere near as good as expected.
We've owned Sony TVs for a number of years, so this is a brand of choice for us. We also purchased this TV for a short-term rental condo in Myrtle Beach.Specifically, what I really like about this TV is its integration with various apps, such as YouTubeTV, YouTube, AcornTV, and BritBox. In particular, the ability to fast-forward through commercials within YouTubeTV is far superior to the same operation on an AppleTV box.As you might expect, each app handles the individual operations slightly different, but in general, the operation is very intuitive.Going back to one remote is also very convenient and provides more options than the AppleTV remote did.Size is great. My son commented on how much clearer the box displays were during the SuperBowl.The screen ... MoreWe've owned Sony TVs for a number of years, so this is a brand of choice for us. We also purchased this TV for a short-term rental condo in Myrtle Beach.Specifically, what I really like about this TV is its integration with various apps, such as YouTubeTV, YouTube, AcornTV, and BritBox. In particular, the ability to fast-forward through commercials within YouTubeTV is far superior to the same operation on an AppleTV box.As you might expect, each app handles the individual operations slightly different, but in general, the operation is very intuitive.Going back to one remote is also very convenient and provides more options than the AppleTV remote did.Size is great. My son commented on how much clearer the box displays were during the SuperBowl.The screen saver collection is much better than what we had on our AppleTV, though I must admit that it is a bit annoying that it keeps displaying the temperature in Myrtle Beach instead of our local temperature. The time is correct, but the temperature is wrong. This is a bug in ChromeCast, though I haven't been able to correct it. I suspect that it is related to using the same account and it is possible that most users will not experience the same problem.Finally, appreciated the simple integration with the Sony SoundBar. Plug in two cables and your done.
I purchased this TV to upgrade a previous Sony TV that is 8 years old and has over 30,000 hours on it and is still serving me well in another room. The features of HDMI 2.1, VRR, 120hz refresh rate, the high quality audio & FALD were the main reasons I purchased this TV. I compared it to another TV at a very similar price from a Korean brand that boasted better contrast with mini led but next to each other in a bright room which is where my TV is, the Sony was superior, which was to my surprise and to the credit of Sony product engineers.The image quality is fantastic and it is easy to get colour accurate results with minimum effort. The XR processor which is new at this price point does a great job at handling audio and lower resolution content. HDR content is ... MoreI purchased this TV to upgrade a previous Sony TV that is 8 years old and has over 30,000 hours on it and is still serving me well in another room. The features of HDMI 2.1, VRR, 120hz refresh rate, the high quality audio & FALD were the main reasons I purchased this TV. I compared it to another TV at a very similar price from a Korean brand that boasted better contrast with mini led but next to each other in a bright room which is where my TV is, the Sony was superior, which was to my surprise and to the credit of Sony product engineers.The image quality is fantastic and it is easy to get colour accurate results with minimum effort. The XR processor which is new at this price point does a great job at handling audio and lower resolution content. HDR content is vivid and bright while not crushing the blacks much to maintain contrast.The audio is fantastic. I never bothered with a soundbar or a surround sound system and with this TV a soundbar is really optional for most because the TV delivers impressive range and surround effects. The only downside to the audio coming from my previous Sony is night mode is missing that kept the range at a consistent lower volume. To mimic this I turned the volumes for Dolby to compressed and turned voice zoom to max for late night TV and then back to cinema for movies.The TV has google TV OS and it is quick and simple. There are suggestions of what to watch and no annoying ads. It has most streaming apps and for Netflix and IMAX content there is a dedicated calibrated mode in picture settings for that content. Sony has done a good job of giving the user a clean simple experience.The TV came with 2 remotes. One is a simple one aimed for streaming with shortcuts to Bravia Core and Netflix which is the one I use and the other is a full control with all the numbers and controls for using a set top box or the built in tuner.In bright rooms the panel does well at handling reflections and is more impressive in low light than the competitions mini led side by side. For gaming and longevity I opted for this TV. I don't like disposable products and being Sony I expect this to still be a great TV in 8 years and I will upgrade again not because I need to because this TV is broken but because I want to.
In early December 2023, two Geek Squad agents installed my new 65 inch Sony X90L TV. I've had the TV for a little more than a week and, so far, it is fantastic. It is situated in a fairly large very bright room yet still produces a great picture even on the brightest days. The picture quality is even more impressive during night time viewing. From my perspective, the picture is perfect right out of the box. TV programs, movies and sports, whether from cable or streamed, are all flawlessly processed and displayed by this TV.(As a side note: I have Xfinity cable. Mainly for esthetic reasons, I wanted to avoid having any cable or streaming set-top box, hoping to use a native app on Sony to stream Xfinity. I searched both Sony and Xfinity websites as well as various ... MoreIn early December 2023, two Geek Squad agents installed my new 65 inch Sony X90L TV. I've had the TV for a little more than a week and, so far, it is fantastic. It is situated in a fairly large very bright room yet still produces a great picture even on the brightest days. The picture quality is even more impressive during night time viewing. From my perspective, the picture is perfect right out of the box. TV programs, movies and sports, whether from cable or streamed, are all flawlessly processed and displayed by this TV.(As a side note: I have Xfinity cable. Mainly for esthetic reasons, I wanted to avoid having any cable or streaming set-top box, hoping to use a native app on Sony to stream Xfinity. I searched both Sony and Xfinity websites as well as various online articles and conversations. These presented contradictory claims regarding the availability of the Xfinity app for download on this Google TV. For anyone who may have this same question, I can say that it is NOT available. I had to retain the set-top box.)The Geek Squad techs were knowledgeable and courteous, and they did a very professional job mounting and setting up the TV, connecting it to the HT devices, and hauling away the old TV for recycling.Unfortunately, I failed to have them demonstrate fully how to use the interconnected devices and their remotes.After they left, I encountered the consequences of this failure, when I couldn't access the AVR setup menu, and some other AVR functions.Since this appeared to be a connection or setup issue, I contacted BB the next day and after a very long trip through the chat options, I was able to speak to a living person. The agent offered various unworkable suggestions, before finally agreeing to send the Geek Squad to the house the following week to resolve the issue.Over the following few days, I continued trying to access the AVR settings. I ultimately found a partial solution from a Google search. I was able to reach and use the AVR setup menues, while other functions that I used to access from the AVR remote before the new TV was installed were no longer available. After attempting various methods to correct this issue, I concluded that these options were probably no longer available because the devices were now connected directly to the TV (as I wanted) and not through the 13 year old HD AVR, as they had been previously.I decided that nothing more could or needed to be done, and made several failed attempts to cancel the scheduled service call. Therefore, on the morning of the scheduled appointment, the service tech telephoned to say that he would arrive in 30 minutes or so. I told him that I thought I had resolved the main issues, and that I didn't want to waste his time by having him come to the house. I apologized for any inconvenience that I may have caused, and canceled the appointment. He was very understanding, saying that if I needed help in the future, I could always make a new appointment.That same day I realized that I could not operate the radio from the AVR remote. I rescheduled a trouble shooting in-home service, which took place today. All issues, mostly due to my ignorance of how to work through some new settings, were resolved.I highly recommend the Sony X90L, and the excellent work done by Best Buy's Geek Squad.
We decided to build a new Home Theatre and we decided we needed to have presence in the room, so that meant a big screen TV. We were originally going to go for an 85" until we discovered that Sony's new X90L range had a 98", so we bought that instead.The 98" is an incredible panel. It's not OLED, but it really FEELS like an OLED, and that's despite not having micro LED arrays. Dolby Vision is amazing on this. Blooming is at an absolute minimum considering the array size, and the colour is deep and rich with amazing contrast. I am gobsmacked at how crisp and colourful the image looks with Blu-Ray movies and games - HDR on a panel this size is a joy to behold.We are also really impressed with the image processor - free-to-air TV and other low-quality content is ... MoreWe decided to build a new Home Theatre and we decided we needed to have presence in the room, so that meant a big screen TV. We were originally going to go for an 85" until we discovered that Sony's new X90L range had a 98", so we bought that instead.The 98" is an incredible panel. It's not OLED, but it really FEELS like an OLED, and that's despite not having micro LED arrays. Dolby Vision is amazing on this. Blooming is at an absolute minimum considering the array size, and the colour is deep and rich with amazing contrast. I am gobsmacked at how crisp and colourful the image looks with Blu-Ray movies and games - HDR on a panel this size is a joy to behold.We are also really impressed with the image processor - free-to-air TV and other low-quality content is scaled up beautifully and de-interlaced almost to a point of looking like a true 4K image. Even more impressive is the minimal input lag this processing (including things like motionFlow) imposes.The software in general is a big step up. Google TV is a great interface (and you have the option to setup your TV as a "dumb" TV if you want as well), and the interoperability between the panel and our AV Receiver is seamless. Google Assistant integration was easy to do, and we also decided to buy the BRAVIA-CAM add-on which allows you to do hand gestures to control basic functions of the TV, and puts up a message to warn people not to stand to close to the TV and blocks your view until you move away again.If you need a big TV, it's difficult to look past the XR98X90L. What a beast.
I bought the 75 inch Sony X90L and coming from a TCL 6 series and a Hisense u8h that both went bad after a little over a year. I finally had enough with these budget TV's and bought the Sony. I set it up turned it on and all I can say is WOW!!For the price the picture and colors on this TV cannot be beat. Could have went with an OLED but after reading about possible burn in issues leaving the TV on I went with this model because of all the great reviews. We stream everything especially Youtube TV and with my past TV's the image was grainy looking on many channels. The Sony brand is known for its color and processing lowbit rate programs right out of the box. I went to old programs like Friends and Seinfeld to see if the picture was any better and it blew me away ... MoreI bought the 75 inch Sony X90L and coming from a TCL 6 series and a Hisense u8h that both went bad after a little over a year. I finally had enough with these budget TV's and bought the Sony. I set it up turned it on and all I can say is WOW!!For the price the picture and colors on this TV cannot be beat. Could have went with an OLED but after reading about possible burn in issues leaving the TV on I went with this model because of all the great reviews. We stream everything especially Youtube TV and with my past TV's the image was grainy looking on many channels. The Sony brand is known for its color and processing lowbit rate programs right out of the box. I went to old programs like Friends and Seinfeld to see if the picture was any better and it blew me away with the clarity and beautiful colors.Yeah, I am sure the OLED tv's have a better picture but looking at this TV it can't be thousands better. Went on Youtube and looked at some 4k videos and again was absolutely blown away by the picture and the fact there was no judder or delays while panning. I did Google the rtings calibration settings for this tv and they were spot on.Now for sports...We watch a lot of football and this thing is absolutely amazing watching the games. The colors and motion handling blew my Hisense tv's and TCL tv's out of the water. I know I am hyping this TV quite a bit but I have learned from reading and watching reviews and on hand experience that a brand like Sony...Samsung or LG is the way to go when purchasing a tv for quality and reliability.Don't be put off by this TV being LCD full array backlighting because in my opinion its equal to the mini led tv's that are priced higher and the picture is no better. Last thing I will say is get an extended warranty. I didn't get an extended warranty on my TCL and when it went black screen a little after a year TCL told me since it was out of warranty I was out of luck. Really stand behind their tv's!!! Watch the review on Digital Trends about this tv on Youtube and many others and you will easily make the choice for this one!
I believe that Sony has has to offer a lot for the price even though there has been software issues with Sony Bravia. It's still worth buying due to their audio output as it is the only streaming app that can do DTS, audio and stream at higher quality of having said that, if you don't have a sound system it wouldn't make a huge difference, but the picture is pretty close to a mini LED TV from TCL yet offers more reliability and the Sony's history of products that can be a bit of hidden mess, but this is a 🎯. Especially when it's price is very competitive with the competition. But if you were to go OLED again that really depends on your budget. But as an entry level, Sony is definitely impressive. They're OS could use an update as it's still on Android 10, but the ... MoreI believe that Sony has has to offer a lot for the price even though there has been software issues with Sony Bravia. It's still worth buying due to their audio output as it is the only streaming app that can do DTS, audio and stream at higher quality of having said that, if you don't have a sound system it wouldn't make a huge difference, but the picture is pretty close to a mini LED TV from TCL yet offers more reliability and the Sony's history of products that can be a bit of hidden mess, but this is a 🎯. Especially when it's price is very competitive with the competition. But if you were to go OLED again that really depends on your budget. But as an entry level, Sony is definitely impressive. They're OS could use an update as it's still on Android 10, but the processing that you utilised with Sony's XR processor is one of the biggest selling points. Colour production is also very good and the quality of the plastics is actually very very high including the razor legs which are stainless steel which is very rare today. And it also has a gap for a central speaker from Sony so you can put in a a sound bar without having to sacrifice space and lifting your TV or having to wall mount it. Another thing that Sony has done is they have implemented the sound bar speaker with television speaker to act as a surround speaker to enhance the sound. But if you have a full sound system, I don't think you need it. It only works with Sony.* Be wary of the Sony Bravia app. As I mentioned, it tends to log you out but you do get a couple of years depending on the model and credits to utilise the streaming app. But it does log you out and that has been a problem since I bought it and I feel like that's a bit of a downside and I'm disappointed with that considering how much money you spent for the television
| General | |
| Product Type | LED-backlit LCD TV - Smart TV |
| Diagonal Class | 98" |
| Diagonal Size | 97.5" |
| Series | X90L Series |
