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Sony FE 28-70mm f/2 GM Lens (Sony E)
Sony FE 28-70mm f/2 GM Lens (Sony E)
Sony FE 28-70mm f/2 GM Lens (Sony E)
Sony FE 28-70mm f/2 GM Lens (Sony E)
Sony FE 28-70mm f/2 GM Lens (Sony E)
Sony FE 28-70mm f/2 GM Lens (Sony E)
Sony FE 28-70mm f/2 GM Lens (Sony E)
Sony FE 28-70mm f/2 GM Lens (Sony E)
Sony FE 28-70mm f/2 GM Lens (Sony E)
Sony FE 28-70mm f/2 GM Lens (Sony E)
Sony FE 28-70mm f/2 GM Lens (Sony E)
Sony FE 28-70mm f/2 GM Lens (Sony E)
Sony FE 28-70mm f/2 GM Lens (Sony E)
Sony FE 28-70mm f/2 GM Lens (Sony E)
Sony FE 28-70mm f/2 GM Lens (Sony E)
Sony FE 28-70mm f/2 GM Lens (Sony E)

Sony FE 28-70mm f/2 GM Lens (Sony E)

$4,199.00

(105 reviews)

A high-performance all-arounder, the Sony FE 28-70mm f/2 GM is a faster standard zoom compared to conventional f/2.8 options. This lens is Sony's first GM zoom with a constant f/2 maximum aperture and spans a useful wide-angle to portrait-length range—it is a lens for photographers looking to replace a set of primes with a single zoom without sacrificing on speed. It covers some of the most frequently used focal lengths, offers impressively fast AF, and is a single, well-balanced option for photography and filmmaking needs. Sony's G Master designation is reserved for its highest performing optics, those that offer the greatest sharpness, smoothest bokeh, utmost speed, and best overall performance. This 28-70mm f/2 checks all of these boxes as it sets out to be a single lens replacement for several primes. Constant f/2 maximum aperture is a full stop faster than an f/2.8 lens, helping this zoom to further excel in low-light conditions and offering even greater control over depth of field and subject-background separation. XA, Super ED, aspherical, and ED elements yield high sharpness and smooth rendering that suits subjects ranging from architecture and landscape to portraiture and weddings. Nano AR Coating II suppress flare for rich contrast and bright colors in a variety of lighting conditions. Floating focus design maintains high image quality throughout the focusing range, resulting in matched sharpness from infinity to the 1.2' minimum focusing distance. Rounded 11-blade diaphragm results in smooth, circular bokeh quality.

A high-performance all-arounder, the Sony FE 28-70mm f/2 GM is a faster standard zoom compared to conventional f/2.8 options. This lens is Sony's first GM zoom with a constant f/2 maximum aperture and spans a useful wide-angle to portrait-length range—it is a lens for photographers looking to replace a set of primes with a single zoom without sacrificing on speed. It covers some of the most frequently used focal lengths, offers impressively fast AF, and is a single, well-balanced option for photography and filmmaking needs. Sony's G Master designation is reserved for its highest performing optics, those that offer the greatest sharpness, smoothest bokeh, utmost speed, and best overall performance. This 28-70mm f/2 checks all of these boxes as it sets out to be a single lens replacement for several primes. Constant f/2 maximum aperture is a full stop faster than an f/2.8 lens, helping this zoom to further excel in low-light conditions and offering even greater control over depth of field and subject-background separation. XA, Super ED, aspherical, and ED elements yield high sharpness and smooth rendering that suits subjects ranging from architecture and landscape to portraiture and weddings. Nano AR Coating II suppress flare for rich contrast and bright colors in a variety of lighting conditions. Floating focus design maintains high image quality throughout the focusing range, resulting in matched sharpness from infinity to the 1.2' minimum focusing distance. Rounded 11-blade diaphragm results in smooth, circular bokeh quality.

Sony FE 28-70mm f/2 GM Lens (Sony E)

(105 reviews)

A high-performance all-arounder, the Sony FE 28-70mm f/2 GM is a faster standard zoom compared to conventional f/2.8 options. This lens is Sony's first GM zoom with a constant f/2 maximum aperture and spans a useful wide-angle to portrait-length range—it is a lens for photographers looking to replace a set of primes with a single zoom without sacrificing on speed. It covers some of the most frequently used focal lengths, offers impressively fast AF, and is a single, well-balanced option for photography and filmmaking needs. Sony's G Master designation is reserved for its highest performing optics, those that offer the greatest sharpness, smoothest bokeh, utmost speed, and best overall performance. This 28-70mm f/2 checks all of these boxes as it sets out to be a single lens replacement for several primes. Constant f/2 maximum aperture is a full stop faster than an f/2.8 lens, helping this zoom to further excel in low-light conditions and offering even greater control over depth of field and subject-background separation. XA, Super ED, aspherical, and ED elements yield high sharpness and smooth rendering that suits subjects ranging from architecture and landscape to portraiture and weddings. Nano AR Coating II suppress flare for rich contrast and bright colors in a variety of lighting conditions. Floating focus design maintains high image quality throughout the focusing range, resulting in matched sharpness from infinity to the 1.2' minimum focusing distance. Rounded 11-blade diaphragm results in smooth, circular bokeh quality.

A high-performance all-arounder, the Sony FE 28-70mm f/2 GM is a faster standard zoom compared to conventional f/2.8 options. This lens is Sony's first GM zoom with a constant f/2 maximum aperture and spans a useful wide-angle to portrait-length range—it is a lens for photographers looking to replace a set of primes with a single zoom without sacrificing on speed. It covers some of the most frequently used focal lengths, offers impressively fast AF, and is a single, well-balanced option for photography and filmmaking needs. Sony's G Master designation is reserved for its highest performing optics, those that offer the greatest sharpness, smoothest bokeh, utmost speed, and best overall performance. This 28-70mm f/2 checks all of these boxes as it sets out to be a single lens replacement for several primes. Constant f/2 maximum aperture is a full stop faster than an f/2.8 lens, helping this zoom to further excel in low-light conditions and offering even greater control over depth of field and subject-background separation. XA, Super ED, aspherical, and ED elements yield high sharpness and smooth rendering that suits subjects ranging from architecture and landscape to portraiture and weddings. Nano AR Coating II suppress flare for rich contrast and bright colors in a variety of lighting conditions. Floating focus design maintains high image quality throughout the focusing range, resulting in matched sharpness from infinity to the 1.2' minimum focusing distance. Rounded 11-blade diaphragm results in smooth, circular bokeh quality.

$4,199.00 - $5,689.76

in 4 offers

The lowest price for Sony FE 28-70mm f/2 GM Lens (Sony E) right now is $4,199.00 at eBay.com.au, compared across 4 retailers.

The all-time low was $3,814.99 on 12 Feb 2026 — today's price is 10% above the lowest ever. That's a little above the best price we've seen.

Prices last updated 27 June 2026.

Price comparison

Price data powered by pricesAPI.io

Last updated at 27/06/2026 20:23:39

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
eBay.com.au

$4,199.00

Sony Fe 28-70mm F/2 Gm Lens (sel2870gm)

Free delivery

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

CameraClix

$4,390.00

Sony FE 28-70mm f/2 GM Lens

Free delivery

proavexpress.com.au

$5,299.00

Sony FE 28-70mm F2 GM

Delivery between 1–6 July $12

eBphotovideo

$5,689.76

Sony FE 28-70mm F2 GM Lens for Pro Stills & Video

Delivery $95.26

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Specification

Focal Length28 to 70mm
Maximum Aperturef/2
Lens MountSony E
Lens Format CoverageFull-Frame
Focus TypeAutofocus

Price comparison

Updated 1 day ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
eBay.com.au

$4,199.00

Sony Fe 28-70mm F/2 Gm Lens (sel2870gm)

Free delivery

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

CameraClix

$4,390.00

Sony FE 28-70mm f/2 GM Lens

Free delivery

proavexpress.com.au

$5,299.00

Sony FE 28-70mm F2 GM

Delivery between 1–6 July $12

eBphotovideo

$5,689.76

Sony FE 28-70mm F2 GM Lens for Pro Stills & Video

Delivery $95.26

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Specification

Focal Length28 to 70mm
Maximum Aperturef/2
Lens MountSony E
Lens Format CoverageFull-Frame
Focus TypeAutofocus

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