I received this hair mask as part of a Christmas gratis box from Sephora. I was a little doubtful about it, as Amika usually isn't optimal for my hair. However, after trying this mask, I'm giving it a solid four out of five stars. It has a faint, soft scent to it, but not enough to make my fragrance sensitivities act up, which I always appreciate. It applied well, and after the recommended 5-7 minutes in my hair, it rinsed out well, without leaving behind a coating.I have long, thin, fine hair with split ends. I was able to detangle my hair fairly easily without using my usual leave-in conditioner, and my split ends aren't especially noticeable after using this product. My dry hair feels soft, but seems a bit flyaway. Overall, it's a good quality hair mask, and ... MoreI received this hair mask as part of a Christmas gratis box from Sephora. I was a little doubtful about it, as Amika usually isn't optimal for my hair. However, after trying this mask, I'm giving it a solid four out of five stars. It has a faint, soft scent to it, but not enough to make my fragrance sensitivities act up, which I always appreciate. It applied well, and after the recommended 5-7 minutes in my hair, it rinsed out well, without leaving behind a coating.I have long, thin, fine hair with split ends. I was able to detangle my hair fairly easily without using my usual leave-in conditioner, and my split ends aren't especially noticeable after using this product. My dry hair feels soft, but seems a bit flyaway. Overall, it's a good quality hair mask, and I'm going to finish the container. It loses a star simply because my HG leave-in conditioner performs a little better.

I got this mask as a sample/travel size originally and then I purchased it as part of a holiday set about a year ago. I have been using it for just over a year and a half now. I can honestly say this is a great mask if you’re just looking for something with a bit more oomph than your conditioner. Naturally smoother conditioned hair is going to feel healthier and stronger. I can’t say it had any hair density properties but it doesn’t claim to either, so that’s fine but this may not help that if that is what you’re after. It’s priced at 44$CAD and I think that’s reasonable for the tub size (250ml) - most other masks in this range have less product and are more expensive by a few dollars. I do not have to use a lot to get my long hair feeling soft and smooth and I do ... MoreI got this mask as a sample/travel size originally and then I purchased it as part of a holiday set about a year ago. I have been using it for just over a year and a half now. I can honestly say this is a great mask if you’re just looking for something with a bit more oomph than your conditioner. Naturally smoother conditioned hair is going to feel healthier and stronger. I can’t say it had any hair density properties but it doesn’t claim to either, so that’s fine but this may not help that if that is what you’re after. It’s priced at 44$CAD and I think that’s reasonable for the tub size (250ml) - most other masks in this range have less product and are more expensive by a few dollars. I do not have to use a lot to get my long hair feeling soft and smooth and I do not need to use it every time I condition to see the long term benefits. The tub can last you quite some time.

The Amika Hair Nourishing Mask is a standout product for anyone looking to revitalize dry or damaged hair. Upon applying, the creamy texture envelops the strands, making it easy to distribute throughout your hair. After leaving it on for the recommended time, my hair felt significantly softer and more manageable. The mask is infused with natural ingredients that not only nourish but also provide a delightful fragrance, making the whole experience feel luxurious. I noticed a reduction in frizz and an increase in shine, which lasted for several days. For best results, I recommend using it once a week as part of your hair care routine. Overall, the Amika Hair Nourishing Mask is a fantastic investment for anyone seeking healthier, more vibrant hair.

I recently tried the Amika Soulfood Nourishing Mask, and it has quickly become a must-have in my hair care routine. This mask is incredibly rich and creamy, providing intense hydration and nourishment to my dry, damaged hair. After just one use, I noticed a significant difference—my hair felt softer, smoother, and more manageable. It also helped reduce frizz and add a healthy shine. I love that it’s easy to apply and only requires a short time to work its magic. The scent is amazing—subtle yet luxurious, making my shower feel like a spa experience. Plus, I appreciate that it’s free from harsh sulfates and parabens. Overall, the Amika Soulfood Nourishing Mask delivers on its promise to restore and revitalize hair. I highly recommend it for anyone looking to give ... MoreI recently tried the Amika Soulfood Nourishing Mask, and it has quickly become a must-have in my hair care routine. This mask is incredibly rich and creamy, providing intense hydration and nourishment to my dry, damaged hair. After just one use, I noticed a significant difference—my hair felt softer, smoother, and more manageable. It also helped reduce frizz and add a healthy shine. I love that it’s easy to apply and only requires a short time to work its magic. The scent is amazing—subtle yet luxurious, making my shower feel like a spa experience. Plus, I appreciate that it’s free from harsh sulfates and parabens. Overall, the Amika Soulfood Nourishing Mask delivers on its promise to restore and revitalize hair. I highly recommend it for anyone looking to give their locks some extra love

Amazing! Noticed soft shiny hair after first use!

Hello! So my hair has always been fine hair of medium strength. I use a hair dryer and straightening iron every day. Whenever I gather my hair to the back, my middle part down to all my ends are noticeably extra dry and damaged, which has always been my biggest problem (and a bit of insecurity) ever since.I tried this product on a whim to fulfill one of the Beauty Challenges that involved purchasing a hair product. So glad I did because I used just a little bit on my palm after shampooing and immediately noticed results after doing my same hair routine every day. My hair was absolutely softer and shinier even after my regular blow dry and straightening, and the best part: my extra dry and damaged hair and ends looked and felt so nourished and almost pin ... MoreHello! So my hair has always been fine hair of medium strength. I use a hair dryer and straightening iron every day. Whenever I gather my hair to the back, my middle part down to all my ends are noticeably extra dry and damaged, which has always been my biggest problem (and a bit of insecurity) ever since.I tried this product on a whim to fulfill one of the Beauty Challenges that involved purchasing a hair product. So glad I did because I used just a little bit on my palm after shampooing and immediately noticed results after doing my same hair routine every day. My hair was absolutely softer and shinier even after my regular blow dry and straightening, and the best part: my extra dry and damaged hair and ends looked and felt so nourished and almost pin straight!Absolutely love this product! Definitely a must-try and highly recommend. Will be sticking to this from now on and can't wait to try other Amika hair products!P. S. In love with the smell too!

At first I was hesitant because of the price but I have since changed my mind

I literally bought this January 30 and it's now June and I still have half a jar left! Mind you I use it once a week and use about the size of a quarter which is plenty for the length of my hair which reaches to my belly button. I also use it from time to time on my two daughters hair. Literally first time using it and the more I use it the more I love it. I even bought their heat protectant which I use mostly on my daughters and the shine is out of this world and that bottle was purchased in February and I still have half a container ! I use that bottle more than the mask! These cosmetics are very pricey in my opinion but after using it? The price is so cheap for these items because other bottles I would have would run out so fast! This brand is amazing and they ... MoreI literally bought this January 30 and it's now June and I still have half a jar left! Mind you I use it once a week and use about the size of a quarter which is plenty for the length of my hair which reaches to my belly button. I also use it from time to time on my two daughters hair. Literally first time using it and the more I use it the more I love it. I even bought their heat protectant which I use mostly on my daughters and the shine is out of this world and that bottle was purchased in February and I still have half a container ! I use that bottle more than the mask! These cosmetics are very pricey in my opinion but after using it? The price is so cheap for these items because other bottles I would have would run out so fast! This brand is amazing and they smell soo good! Get it you won't regret it!

Coats Your Hair in Dimethicone, For a Fake 'Smooth' Feel

You recently sent me a sample of your Soul Food Hair Mask, and I was keen to try it because it looked and sounded good. What a disappointment. This is basically no better than those cheap high street or supermarket conditioners that contain dimethicones to coat your hair in a silicone-based coating to give that fake smooth feel to your hair. I expected better from this product because I thought this was a premium brand. But alas, no. This is the same cheap stuff as those cheap high street / supermarket conditioners, only yours is dressed up in a colourful label and fancy description to make yours sound premium. You can have 1 star for the fact that it smelled nice, but aside from that, it was basically cheap rubbish dressed up as high-end, and despite the ... MoreYou recently sent me a sample of your Soul Food Hair Mask, and I was keen to try it because it looked and sounded good. What a disappointment. This is basically no better than those cheap high street or supermarket conditioners that contain dimethicones to coat your hair in a silicone-based coating to give that fake smooth feel to your hair. I expected better from this product because I thought this was a premium brand. But alas, no. This is the same cheap stuff as those cheap high street / supermarket conditioners, only yours is dressed up in a colourful label and fancy description to make yours sound premium. You can have 1 star for the fact that it smelled nice, but aside from that, it was basically cheap rubbish dressed up as high-end, and despite the dimethicones there to create a fake smooth feel, didn't leave my hair feeling any better than before using it. I used it once, then threw away the rest because I don't want to put that on my hair again.

Extremely softening!

I am sharing my honest and authentic opinion, as a Sephora Beauty Insider Community Ambassador. This is supposed to be a hair mask, but I love using it as a conditioner whenever I wash my hair (the instructions do say that you can use it daily if you have dry hair). It makes my hair feel super silky as I’m washing it out and super soft when I’m drying it. I’ve attached a photo below of how my hair looked after using it, and you can see how soft the hair tendrils look. I’m not usually into hair products, but now that I’ve dyed my hair, I need all the moisture and TLC I can get! It also has a light, pleasant smell, which I like because it’s very subtle/not overdone. Overall, I would say it delivers on its promises of softening and shininess. I received this as gratis ... MoreI am sharing my honest and authentic opinion, as a Sephora Beauty Insider Community Ambassador. This is supposed to be a hair mask, but I love using it as a conditioner whenever I wash my hair (the instructions do say that you can use it daily if you have dry hair). It makes my hair feel super silky as I’m washing it out and super soft when I’m drying it. I’ve attached a photo below of how my hair looked after using it, and you can see how soft the hair tendrils look. I’m not usually into hair products, but now that I’ve dyed my hair, I need all the moisture and TLC I can get! It also has a light, pleasant smell, which I like because it’s very subtle/not overdone. Overall, I would say it delivers on its promises of softening and shininess. I received this as gratis from Sephora, but it’s a product I would go and purchase when I run out!

Ingredients have changed for the worse!

I had been using Soulfood for years and have never found such an incredible product. I have fine, straight hair which gets very oily. This was the only conditioner that I could find that would nourish my hair without leaving it feeling heavy and greasy. UNTIL NOW :( The ingredients have changed. The mask is now white instead of yellow and comparing the ingredients some things have been taken out and added. Now when I use this it leaves my hair a tangled mess and leaves it feeling waxy when I wash it out. When it dries, my hair is left stringy and greasy. I would never buy this again if they are going to keep this ingredient list - I will now look for something else, such a shame. :(

Stay Away! Damaged my hair and others!

I think it is awful that they give people who are incentivized a different product. I didn't get the nice white conditioner that gets good reviews on here. Instead, I got the yellow one. I am glad that I only left it on for 20 minutes, otherwise, I would be bald! It caused major damage to my hair and I have split ends from the root down. I also had hair loss and a big clump of hair fell out! I used their dream routine and loved it, so I thought this would be great. I read the ingredients and there are some questionable ingredients included in this that can cause irritation and allergic reactions. Why not sell the white conditioner to the consumers instead of this awful concoction that fries your hair? I returned the product but returning it didn't fix the damage to ... MoreI think it is awful that they give people who are incentivized a different product. I didn't get the nice white conditioner that gets good reviews on here. Instead, I got the yellow one. I am glad that I only left it on for 20 minutes, otherwise, I would be bald! It caused major damage to my hair and I have split ends from the root down. I also had hair loss and a big clump of hair fell out! I used their dream routine and loved it, so I thought this would be great. I read the ingredients and there are some questionable ingredients included in this that can cause irritation and allergic reactions. Why not sell the white conditioner to the consumers instead of this awful concoction that fries your hair? I returned the product but returning it didn't fix the damage to my hair. Really disappointed in you Amika.