PANDORA jewelry is all about expressing who you are through your style. Give a voice to your loves through pieces that remind you of everything you are and everything you love. Every piece of jewelry comes with an authentic PANDORA gift box, making PANDORA jewelry a great gift for Mother's Day, birthdays, Christmas, and many other occasions. PANDORA works hard to find not only the most beautiful materials for each jewelry design but also the most responsible. PANDORA began designing its beloved charms in the year 2000. Each charm has a meaning, sometimes many meanings, one from its designer and more lent to it by the person who wears and loves it. Whether it’s a celebration of color or pattern or a tribute to a country, occasion, activity, or most importantly, a person, each charm is designed to tell the personal story of its wearer while showcasing its unique style. Our charms are worn with love on bracelets and necklaces; created especially to be worn in ways unique to those who wear them. Be inspired by PANDORA's jewelry themes, aesthetics, and collaborations to tell your own style story. Celebrate your unique style with PANDORA.