I have thick, dense hair. I have to use too much for it to be a "firm" or "strong hold" but even clays need to be packed on to hold my hair, so I won't knock it for that. I tend to use a small dime amount and just back it up with a non-scented hairspray. It has a clean, ambery fragrance that is a little on the stronger side for a hair product. If you wear multiple fragranced products, you have to be mindful of this. It does have a bit of a shine, but not greaser shiny. It is very soluble in water, so it washes out very well. If I only use this, I don't even necessarily have to use shampoo since I don't like to wash my hair every single day.

Amazing STRONGHOLD Pomade

Amazing pomade my son has thick hair and I was first using the cremo pomade however after some months it was no longer holding his hair up and I searched for a new one and landed on this one. All I can say is that it’s AMAZING it hold his hair up in the style that he loves and leaves a shiny wet look on him if that’s what he wants if not he just combs it and the shine diminishes for a more natural look. I am so glad I bought this pomade and I already ordered another one. 100% recommended!!!

Awesome hold

I have thick, wavy hair that has a mind of its own. I’ve primarily used the original hold for a few months and am satisfied but recently tried the firme hold; I use less daily and it’s holds better than the original. I ride a Harley and am pleasantly surprised that when I take my full face helmet off, my hair still looks “decent.” This one also reactivates with a little water to recomb and restyle. I definitely will be buying the firme hold from now on.

Been using Suavecito for years. Love it!

I've been using Suavecito for several years now. It is the only hair product I use now and I love it! My hair is pretty thick and wavy and Suavecito does an excellent job controlling it and combining the way I want. You can use a lot for that grease ball look or just a dab to add some shine to your hair or anywhere in between. I like to use it with almost dry hair that way my hair doesn't curl back up. And the great part is it doesn't leave you feeling greasy and it's easy to wash out. Review Sweepstakes.

Finally found!

I have been using various other product brands, trying to find exactly what been after in a styling product. I had a clay product that I liked, but was too expensive to be reasonable. Other products like pastes and fibers didn’t give me what I was after. I just happened to find this in a store and figured for the price it was worth the experiment. This is it. This will replace every other product that I currently have. I’m not even going to use them up first, cold hard switch to this Suavecito Firme Clay. My style is sort of like Bratt Pitts hair in Fury. Other products didn’t give all day hold, or weren’t reshapeable throughout the day. This clay is perfect. With a very small amount, it provides Great hold all day and can be recombed as much as desired. The only ... MoreI have been using various other product brands, trying to find exactly what been after in a styling product. I had a clay product that I liked, but was too expensive to be reasonable. Other products like pastes and fibers didn’t give me what I was after. I just happened to find this in a store and figured for the price it was worth the experiment. This is it. This will replace every other product that I currently have. I’m not even going to use them up first, cold hard switch to this Suavecito Firme Clay. My style is sort of like Bratt Pitts hair in Fury. Other products didn’t give all day hold, or weren’t reshapeable throughout the day. This clay is perfect. With a very small amount, it provides Great hold all day and can be recombed as much as desired. The only slight downside is that it’s a little hard to wash out, but with a little work, and the right hair washing product, worth every bit of effort for the results. I’ll probably stock up on this just in case it disappears from store shelves for some reason.

Firme Clay

Was excited when I originally found Firme Clay and would have given 5 starts for the old product. However, the formula clearly has changed for the worse. Even though customer service denies the change…The Firme Clay no longer has the same hold, weighs the hair down, and make the hair appear greasy. Very disappointed in the change as the product no longer works how I need and now must find a new product. Would gladly come back to the Firme Clay if it changed back to the previous formula.

Great product and outstanding customer service

I have been using Suavecito Firme Hold Pomade for a few years now and love the product. It works great for styling my hair and has a great scent. I recently ordered a new jar and Suavecito accidentally shipped the clay version instead of the pomade. I contacted the company through their web site and received a prompt reply telling me that they would send me the correct product and to keep the clay. Within a few days I had the pomade. I will continue using this product and very much appreciate the outstanding customer service that I received.

I've finally found the hair product for me

I'm 35 years old, and I've been trying to find the right product for my hair since high school. My barber recommended this product for me two weeks ago, and I feel like I've finally found my product. I have very thick hair, so I need a strong product. I've been using glue style for years, but it's too shiny. The Firm Clay is perfect for my hair.

Inconsistency in product

I purchased your suavecito pomade Firme hold product for the first time in Las Vegas. It lasted me a while and i loved it! The good truly was firm and it worked very well on my hair. When I purchased the same exact product in California The consistency is completely different than the original one that I bought in Las Vegas. The consistency is completely different than the original one that I bought in Las Vegas. I was confused because they are supposed to be the same exact product. The current one that I have does not work nearly half as good as the original product. So I figured I would go to your website and purchase something that may work better. So I just recently purchased the clay hold. Neither of these products work exactly like the original that I ... MoreI purchased your suavecito pomade Firme hold product for the first time in Las Vegas. It lasted me a while and i loved it! The good truly was firm and it worked very well on my hair. When I purchased the same exact product in California The consistency is completely different than the original one that I bought in Las Vegas. The consistency is completely different than the original one that I bought in Las Vegas. I was confused because they are supposed to be the same exact product. The current one that I have does not work nearly half as good as the original product. So I figured I would go to your website and purchase something that may work better. So I just recently purchased the clay hold. Neither of these products work exactly like the original that I purchased. I do not know why I do not know if you guys changed the how are you guys produce the product but something isn’t right. I am concerned. If someone would be so kind to get back to me I would truly appreciate it.

Suavecito Firme Hold, awesome!

Great product, smells really good. Reasonable price compared to retail. Seller pack in bubble wrapped.For me, best use is after blowing hair dry towards the direction u desired and that apply the pomade n style, easily volume up with a proper comb.But i may want to try other stronger hold pomades that can use for sports as well.Thumbs up for sgpomades for so many pomade options. Will be back to purchase again!*Bought from their online q100.sg then realise they have this website. =)