The Elf on the Shelf is a new Christmas tradition that brings fun to the whole family during Advent. To get information on whether a child has been kind or disobedient, Santa sends an official elf to visit families during Advent. The elf watches the child during the day and then reports directly to Santa during the night. When the child wakes up in the morning, the elf is back from his trip to the North Pole and in a new place in the home where he must be found by the child. The story and the elf develop into a fun game of hide-and-seek that brings the child lots of fun every day during the Advent season. The high quality product box includes a children's book and an official elf that can be adopted by the family.