Defy ageing without irritation with The Ordinary Granactive Retinoid Serum 2% in Squalane. A low-irritation, high-strength formula containing next-generation technology helps to soften fine lines and improve problems with pigmentation. The Ordinary’s water-free solution boasts a 2% concentration of Granactive Retinoid, an advanced retinoid active complex. This lightweight formulation helps to improve signs of ageing by improving moisture balance and promoting skin elasticity. Skin will feel firmer and look revitalised and more youthful. The Ordinary’s facial serum is perfect for the first-time retinoid user, as the unique Granactive Retinoid formula is suspended in a solution of squalene. Squalene helps to reduce irritation, by acting as a buffer, making it unlikely that you will experience any of the irritation commonly associated with retinol usage. Squalene also helps to smooth and soften the skin by promoting skin elasticity and is known for enhancing the effectiveness of other ingredients since it helps them to penetrate the skin more easily. This skincare staple does not contain water, alcohol, silicone, nuts, gluten or soy. It is also both vegan and cruelty-free.