Tresemme Pro Pure Damage Recovery Shampoo is designed to gently cleanse and strengthen dry, damaged hair. Infused with the goodness of Fermented Rice Water, it helps rebuild your hair strength, reduce breakage and make your hair smooth and glossy. Whether your hair is natural, color-treated or heat styled, the goodness of fermented rice water is known to give a much needed protein boost and makes them healthy looking. Enriched with Amino acids, Vitamin E and Antioxidants, it is said to make your hair shinier and stronger.