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Price comparison

Price data powered by pricesAPI.io

Last updated at 11/05/2026 23:18:49

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
THE ICONIC

$48.96

Triumph - Women's Neutrals Soft Cup Bras - Lace Maternity Bra - Size One Size, 12G at The Iconic

Delivery between 15–19 May $9.95

Curvy

$48.97

Triumph Lace Maternity Wire-Free Bra - Nude 12G 10000030 Plus Size Bra - Afterpay Available

Delivery $8.99

Curvy

$48.97

Triumph Lace Maternity Wire-Free Bra - Nude 12G 10000030 Plus Size Bra - Afterpay Available

Delivery $8.99

Big Girls Don't Cry

$50.47

Triumph Lace Maternity Wire-Free Bra - Nude - 12G

Delivery between 13–22 May $8.99

DownUnderWear

$57.53

Triumph Mamabel Lace Maternity Bra 12G Nude

Delivery between Thu – Mon $5.65

Night & Day Lingerie

$59.00

Triumph Lace Maternity Bra (Nude) 12G

Delivery $5

Zodee.com.au

$60.16

Triumph Lace Maternity Wirefree Bra 10000030 Nude

Delivery $9.95

UndieWarehouse.com.au

$62.26

Triumph Lace Maternity Wirefree Bra 10000030 Nude

Delivery $9.95

Myer

$69.95

Triumph Lace Maternity Bra in Beige 12 G

Delivery $9.95

Triumph Lingerie Australia

$69.95

Lace Maternity Wirefree Bra in Beige - 12G - Triumph

Delivery $7.95

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

Best for big boobs
4 September 2021JoJo90

originally posted on myer.com.au

I love this bra. I personally think it's ugly however I like how my boobs look in it. I don't end up with a uni boob straight away. They stay separated which I miss from my underwire days. The straps are thick so you feel supported and they don't easily loosen like most other bras. Functional as a nursing bra. Very comfortable.

Mama's boobfeeding friends
23 February 2021MJDaniels

originally posted on myer.com.au

This is the second maternity bra that I've purchased from this range. One; because the first one stood up to three years of constant wear before dying and two because they fit so well and comfortably. This new one has actually improved in that time frame, now with four clasps, which for me, feels like its riding up less at the back. Wide straps and high coverage means I feel less exposed and more supported. I would highly recommend this maternity bra, for anyone who has a larger bust and frame.

Odd Shape
29 May 2022Natalie123

originally posted on triumph.com

I expected this bra to be really comfortable considering the price, but I don’t find it comfortable at all. I went up a size to my normal (because of pregnancy) and I find there is not much support and digs in under my breasts. I’m still wearing the 18 E in the tshirt bra and I love it. Just not the maternity one.

Specification

FabricationCotton, polyamide, elastane

Price comparison

Updated about 2 months ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
THE ICONIC

$48.96

Triumph - Women's Neutrals Soft Cup Bras - Lace Maternity Bra - Size One Size, 12G at The Iconic

Delivery between 15–19 May $9.95

Curvy

$48.97

Triumph Lace Maternity Wire-Free Bra - Nude 12G 10000030 Plus Size Bra - Afterpay Available

Delivery $8.99

Curvy

$48.97

Triumph Lace Maternity Wire-Free Bra - Nude 12G 10000030 Plus Size Bra - Afterpay Available

Delivery $8.99

Big Girls Don't Cry

$50.47

Triumph Lace Maternity Wire-Free Bra - Nude - 12G

Delivery between 13–22 May $8.99

DownUnderWear

$57.53

Triumph Mamabel Lace Maternity Bra 12G Nude

Delivery between Thu – Mon $5.65

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

Best for big boobs
4 September 2021

I love this bra. I personally think it's ugly however I like how my boobs look in it. I don't end up with a uni boob straight away. They stay separated which I miss from my underwire days. The straps are thick so you feel supported and they don't easily loosen like most other bras. Functional as a nursing bra. Very comfortable.

JoJo90 originally posted on myer.com.au
Mama's boobfeeding friends
23 February 2021

This is the second maternity bra that I've purchased from this range. One; because the first one stood up to three years of constant wear before dying and two because they fit so well and comfortably. This new one has actually improved in that time frame, now with four clasps, which for me, feels like its riding up less at the back. Wide straps and high coverage means I feel less exposed and more supported. I would highly recommend this maternity bra, for anyone who has a larger bust and frame.

MJDaniels originally posted on myer.com.au
Odd Shape
29 May 2022

I expected this bra to be really comfortable considering the price, but I don’t find it comfortable at all. I went up a size to my normal (because of pregnancy) and I find there is not much support and digs in under my breasts. I’m still wearing the 18 E in the tshirt bra and I love it. Just not the maternity one.

Natalie123 originally posted on triumph.com
Quality and Support
19 June 2022

Triumph's Lace Maternity Wirefree Bra provides incredible support for larger breasts while breastfeeding. Easy to use, very functional, with good quality construction. This bra is my new must-have.

Anna H originally posted on triumph.com
Reliable and supportive
25 October 2022

I discovered these bras during the newborn weeks with my 2nd baby and have just purchased more for the birth of my 3rd baby. Whilst they aren't the most attractive bra, I consistently return to this as my go to maternity bra. I am a 14E and it is the only maternity bra that I find to be supportive and comfortable. They are my must pack bra and give me the best line under clothes.

Anna Sunshine originally posted on myer.com.au
So glad I found these
7 September 2021

I was so relieved when I first tried on my Triumph maternity bra! It took two babies and about 10 different bra brands to finally find one that it supportive and comfy. I found that with other bras I’d try them on at the shop, they seemed to fit so I’d buy them, then when I actually wore them, my breasts would pop out over the top!These are great ! I’ve ordered more

originally posted on triumph.com
Sr. Bethany Mary Charirist Sister.
11 September 2014

This maternity bra is being used by me on the advice of a Doctor. I am well past needing a maternity bra at 65 but I had developed a bad skin condition from wearing undersire bras for about 40+ years as was wearing them to bed at night also. The most helpful staff at myers measured me and fitted me with the best cotton ones they could find and they have had success with other women with large breasts who get similar problems. I now have well supported bras all day and night and they still hold my breasts firmly and I have not had a recurrence of my skin problem. I would recommend this bra for pregnant and any women with larger breasts as it is made for a most crucial time of a woman's life pregnacy and breastfeeding so it stands up to both states. It is very, very ... MoreThis maternity bra is being used by me on the advice of a Doctor. I am well past needing a maternity bra at 65 but I had developed a bad skin condition from wearing undersire bras for about 40+ years as was wearing them to bed at night also. The most helpful staff at myers measured me and fitted me with the best cotton ones they could find and they have had success with other women with large breasts who get similar problems. I now have well supported bras all day and night and they still hold my breasts firmly and I have not had a recurrence of my skin problem. I would recommend this bra for pregnant and any women with larger breasts as it is made for a most crucial time of a woman's life pregnacy and breastfeeding so it stands up to both states. It is very, very comfortable with beautiful cotton lining, lace upper and fits well to larger breasts. The staff were marvellous knowing just what i needed. Thank goodness for a well made bra for pregnant, breastfeeding and any age. Being well fitted also makes a different.

gloria originally posted on myer.com.au
Support and comfort
30 September 2021

Purchased this bra after reading some reviews about this being great for bigger boobs, so glad I did! This bra is so comfortable. Great fit. Im size 14F at the moment, in my third trimester and I work long hours as a vet nurse and so far this bra has been a life saver with all the physical strain and movement at work. I love it!

Eloise originally posted on triumph.com
The best LACE MATERNITY WIREFREE BRA
20 January 2023

Comfortable wide straps over shoulders.Comfortable wide band with 3 hook closure on smaller sizes.Cool in summer.Excellent support.I am only buying this style now they're my favorite.

Jessicaa originally posted on triumph.com
Wrong size
21 March 2023

I don’t know if this is actually a good bra or not.. I was sold a bra that’s band is too big and cup is too small. I asked for a 10 but was given a 12. I asked for a F but was given a E. So.. the bra doesn’t fit me well as it rides up at the back due to the band being too big, and I’m spilling out the cups. It’s hard shopping with a baby, so I put trust in the bra fitter who said this was my size and it fit well. It doesn’t and I’m disappointed about my experience at David jones.

originally posted on davidjones.com

Specification

FabricationCotton, polyamide, elastane
Triumph Lace Maternity Bra (Nude) 12G
Triumph Lace Maternity Bra (Nude) 12G
Triumph Lace Maternity Bra (Nude) 12G
Triumph Lace Maternity Bra (Nude) 12G
Triumph Lace Maternity Bra (Nude) 12G
Triumph Lace Maternity Bra (Nude) 12G
Triumph Lace Maternity Bra (Nude) 12G
Triumph Lace Maternity Bra (Nude) 12G
Triumph Lace Maternity Bra (Nude) 12G
Triumph Lace Maternity Bra (Nude) 12G
Triumph Lace Maternity Bra (Nude) 12G
Triumph Lace Maternity Bra (Nude) 12G
Triumph Lace Maternity Bra (Nude) 12G
Triumph Lace Maternity Bra (Nude) 12G
Triumph Lace Maternity Bra (Nude) 12G

Triumph Lace Maternity Bra (Nude) 12G

$48.96

(309 reviews)

The Lace Maternity Wirefree Bra is our best-seller maternity bra because it provides the ultimate ease and comfort of feeding your newborn child.

The Lace Maternity Wirefree Bra is our best-seller maternity bra because it provides the ultimate ease and comfort of feeding your newborn child.

Triumph Lace Maternity Bra (Nude) 12G

(309 reviews)

The Lace Maternity Wirefree Bra is our best-seller maternity bra because it provides the ultimate ease and comfort of feeding your newborn child.

The Lace Maternity Wirefree Bra is our best-seller maternity bra because it provides the ultimate ease and comfort of feeding your newborn child.

$48.96 - $69.95

in 20 offers

The lowest price for Triumph Lace Maternity Bra (Nude) 12G right now is $48.96 at THE ICONIC, compared across 15 retailers.

The all-time low was $30.00 on 26 Jan 2026 — today's price is 63% above the lowest ever. It has been notably cheaper before — worth setting a price alert.

Prices last updated 11 May 2026.

Size:

10DD
12C
12D
12DD
12E
12F
12H
14C
14D
14DD
14E
14F
14G
14H
16D
16DD
16E
16F
16G
16H
18D
18DD
18E
18F
18G
18H
20D
20DD
20E
20F
20G
22DD