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Price comparison

Price data powered by pricesAPI.io

Last updated at 08/05/2026 21:25:18

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
THE ICONIC

$48.96

Triumph - Women's Neutrals Soft Cup Bras - Lace Maternity Bra - Size One Size, 12E at The Iconic

Delivery between 14–18 May $9.95

Big Girls Don't Cry

$52.46

Triumph Lace Maternity Wire-Free Bra - Nude - 12E

Delivery between 12–21 May $8.99

DownUnderWear

$57.55

Triumph Mamabel Lace Maternity Bra 12E Nude

Delivery between Tue – Thu $5.65

Night & Day Lingerie

$59.00

Triumph Lace Maternity Bra (Nude) 12E

Delivery $5

Zodee.com.au

$60.16

Triumph Lace Maternity Wirefree Bra 10000030 Nude

Delivery $9.95

UndieWarehouse.com.au

$62.26

Triumph Lace Maternity Wirefree Bra 10000030 Nude

Delivery $9.95

Myer

$69.95

Triumph Lace Maternity Bra in Beige 12 E

Delivery $9.95

Curvy

$69.95

Triumph Lace Maternity Wire-Free Bra - Nude 12E 10000030 Plus Size Bra - Afterpay Available

Delivery $8.99

Curvy

$69.95

Triumph Lace Maternity Wire-Free Bra - Nude 12E 10000030 Plus Size Bra - Afterpay Available

Delivery $8.99

Triumph Lingerie Australia

$69.95

Lace Maternity Wirefree Bra in Beige - 12E - Triumph

Delivery $7.95

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

Best Choice
31 January 2024Kamelia Jaz

originally posted on myer.com.au

I tried some bra to see the difference, by far the subject bra is more comfortable and good quality than others. Strap is adjustable which I could wear it while I was in different weights and sizes. It keeps the breast very well even the huge ones. I bought one and after awhile another colour. Quality satisfied me for price.

Best feeding bra!
26 June 2024Emma_

originally posted on myer.com.au

Was sceptical about this bra and bought it online based on the photos but it's the best one I have now! Would easily go and buy it again. Such a sturdy, comfortable and easy to use bra. Love the supportive straps and support in general. Would recommend this bra for ladies with bigger chests - I'm usually a DD but am 2-3 sizes bigger not I'm breastfeeding. Love this bra.

Bra to fit larger bust sizes.
4 September 2023hanlea

originally posted on triumph.com

I have had the worst time trying to find a maternity bra that fit a larger bust size whilst offering some level of support and comfort at the same time. It has been a nightmare. I do have a great history with Triumph growing up, so I sought their catalogue hoping to find something. Using the online measuring never works for my sizing, no matter which site I am purchasing through, so I took a gamble with an estimate size and lucky for me, it was a fit (well as close to as I have managed to go so far). I ordered two of the lace maternity wire free bras and will look at ordering two more in the near future. The band is comfortable and easily adjustable, it is wire free so there is no digging in, and the cups fit with the ability to slip in a breast pad whilst nursing. ... MoreI have had the worst time trying to find a maternity bra that fit a larger bust size whilst offering some level of support and comfort at the same time. It has been a nightmare. I do have a great history with Triumph growing up, so I sought their catalogue hoping to find something. Using the online measuring never works for my sizing, no matter which site I am purchasing through, so I took a gamble with an estimate size and lucky for me, it was a fit (well as close to as I have managed to go so far). I ordered two of the lace maternity wire free bras and will look at ordering two more in the near future. The band is comfortable and easily adjustable, it is wire free so there is no digging in, and the cups fit with the ability to slip in a breast pad whilst nursing. I would recommend this bra especially for the larger busts. Not a perfect bra for me, but definitely the ONLY one I have come across so far that I can wear and feel supported and comfortable during my breastfeeding journey so far.

Specification

FabricationCotton, polyamide, elastane

Price comparison

Updated about 2 months ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
THE ICONIC

$48.96

Triumph - Women's Neutrals Soft Cup Bras - Lace Maternity Bra - Size One Size, 12E at The Iconic

Delivery between 14–18 May $9.95

Big Girls Don't Cry

$52.46

Triumph Lace Maternity Wire-Free Bra - Nude - 12E

Delivery between 12–21 May $8.99

DownUnderWear

$57.55

Triumph Mamabel Lace Maternity Bra 12E Nude

Delivery between Tue – Thu $5.65

Night & Day Lingerie

$59.00

Triumph Lace Maternity Bra (Nude) 12E

Delivery $5

Zodee.com.au

$60.16

Pre-order

Triumph Lace Maternity Wirefree Bra 10000030 Nude

Delivery $9.95

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

Best Choice
31 January 2024

I tried some bra to see the difference, by far the subject bra is more comfortable and good quality than others. Strap is adjustable which I could wear it while I was in different weights and sizes. It keeps the breast very well even the huge ones. I bought one and after awhile another colour. Quality satisfied me for price.

Kamelia Jaz originally posted on myer.com.au
Best feeding bra!
26 June 2024

Was sceptical about this bra and bought it online based on the photos but it's the best one I have now! Would easily go and buy it again. Such a sturdy, comfortable and easy to use bra. Love the supportive straps and support in general. Would recommend this bra for ladies with bigger chests - I'm usually a DD but am 2-3 sizes bigger not I'm breastfeeding. Love this bra.

Emma_ originally posted on myer.com.au
Bra to fit larger bust sizes.
4 September 2023

I have had the worst time trying to find a maternity bra that fit a larger bust size whilst offering some level of support and comfort at the same time. It has been a nightmare. I do have a great history with Triumph growing up, so I sought their catalogue hoping to find something. Using the online measuring never works for my sizing, no matter which site I am purchasing through, so I took a gamble with an estimate size and lucky for me, it was a fit (well as close to as I have managed to go so far). I ordered two of the lace maternity wire free bras and will look at ordering two more in the near future. The band is comfortable and easily adjustable, it is wire free so there is no digging in, and the cups fit with the ability to slip in a breast pad whilst nursing. ... MoreI have had the worst time trying to find a maternity bra that fit a larger bust size whilst offering some level of support and comfort at the same time. It has been a nightmare. I do have a great history with Triumph growing up, so I sought their catalogue hoping to find something. Using the online measuring never works for my sizing, no matter which site I am purchasing through, so I took a gamble with an estimate size and lucky for me, it was a fit (well as close to as I have managed to go so far). I ordered two of the lace maternity wire free bras and will look at ordering two more in the near future. The band is comfortable and easily adjustable, it is wire free so there is no digging in, and the cups fit with the ability to slip in a breast pad whilst nursing. I would recommend this bra especially for the larger busts. Not a perfect bra for me, but definitely the ONLY one I have come across so far that I can wear and feel supported and comfortable during my breastfeeding journey so far.

hanlea originally posted on triumph.com
Comfortable, lacy, flattering Maternity Bra.
24 February 2024

I went to Myer because of the range of bras offered. I was looking for a wireless bra, comfortable that I didn’t feel I needed to take off as soon as I walked in the door at home. My fitter gave me many, many bras to try on to get the correct fit across my back and cup size. The best and most comfortable fit was the Triumph Maternity bra. After a bit of a laugh between the fitter and myself as I’m 79 I purchased a beige and a black bra. I have been wearing these constantly and have found them a perfect fit, extremely comfortable, very flattering and can leave the bra on all day without feeling the need to take it off at home. Absolutely a winner for me.

Margaret Lorraine V originally posted on myer.com.au
Fabulous support and fit
8 June 2024

These bras are so supportive and comfortable and the natural fabric is great for sensitive skin. They wash and wear well and are great value for money. Breasts are supported and the clips for feeding are easy to use with one hand. So many features and benefits to these bras.

Leemac originally posted on myer.com.au
Flattering, comfortable Lacy Maternity Bra
24 February 2024

I was looking for a comfortable wireless bra that I could wear all day. I went to Myer because of their range of underwear. The fitter was extremely generous with her time bringing me nearly every bra in my size to try. The best fit, most comfortable and flattering bra was the Triumph maternity bra which was amusing as I’m approaching 80. I have been wearing this bra and the other bra I purchased all the time. I have found it to be very comfortable and very flattering and don’t feel the need to rip it off when I return home. I would highly recommend this bra for anyone with a fuller figure.

Margaret Lorraine V originally posted on myer.com.au
Good enough
27 August 2024

This thing has granny written all over it. I'm in a 14G and there really isn't much support. It does stop my chesty besties from hurting as much which is nice and the clasps are easy to use. Probably better suited for smaller chested people but there aren't many mat bras in this size so it does its job I guess

originally posted on myer.com.au
Long time wearer, first time reviewer.
27 January 2024

I have worn these maternity bras for almost 20 years, they are the best. Good shape, comfortable, and clip shut nicely. I was very disappointed this time to discover that they have reduced them from four clasps at the back to three, as I enjoy the extra support. Still a great bra though.

Ktcee originally posted on myer.com.au
Sizing in inconsistent between colours
4 June 2024

The sizing of the bras is inconsistent between colours. I was professionally fitted in Myer in the beige colour and it was a perfect fit. This led me to ordering two black bras online. However I have found that the black colour is smaller than the beige and the bra is uncomfortable. It is extremely annoying because you should be anle to rely on sizing to be the same.

Hannah87 originally posted on triumph.com
The best!
11 February 2024

So happy with this purchase. After not being able to wear an underwire bra for 3 years (and probably another 2 since I’m pregnant again!) I had accepted that maternity bras just weren’t able to give big busted women any lift or shape. I have tried numerous brands but never felt well supported and still felt like I looked as though I had … saggy mum boobs.Someone recommended this brand to be and I decided to give it a go pretty convinced that I’d have the same problem but my gosh was I wrong. Comfortable, super supportive and gives a lovely lifted shape. I feel like I have my confidence in what I’m wearing again. Will definitely be purchasing again. Also love the fabric under the feeding clip for some extra modesty while feeding in public. Highly recommend!

originally posted on triumph.com

Specification

FabricationCotton, polyamide, elastane
Triumph Lace Maternity Bra (Nude) 12E
Triumph Lace Maternity Bra (Nude) 12E
Triumph Lace Maternity Bra (Nude) 12E
Triumph Lace Maternity Bra (Nude) 12E
Triumph Lace Maternity Bra (Nude) 12E
Triumph Lace Maternity Bra (Nude) 12E
Triumph Lace Maternity Bra (Nude) 12E
Triumph Lace Maternity Bra (Nude) 12E
Triumph Lace Maternity Bra (Nude) 12E
Triumph Lace Maternity Bra (Nude) 12E
Triumph Lace Maternity Bra (Nude) 12E
Triumph Lace Maternity Bra (Nude) 12E
Triumph Lace Maternity Bra (Nude) 12E
Triumph Lace Maternity Bra (Nude) 12E

Triumph Lace Maternity Bra (Nude) 12E

$48.96

(309 reviews)

Lace nursing bra with adjustable straps for optimum fit. Front clips with drop cups for easy feeding. Centre front bow trim. Fits up to an F cup.

Lace nursing bra with adjustable straps for optimum fit. Front clips with drop cups for easy feeding. Centre front bow trim. Fits up to an F cup.

Triumph Lace Maternity Bra (Nude) 12E

(309 reviews)

Lace nursing bra with adjustable straps for optimum fit. Front clips with drop cups for easy feeding. Centre front bow trim. Fits up to an F cup.

Lace nursing bra with adjustable straps for optimum fit. Front clips with drop cups for easy feeding. Centre front bow trim. Fits up to an F cup.

$48.96 - $69.95

in 15 offers

The lowest price for Triumph Lace Maternity Bra (Nude) 12E right now is $48.96 at THE ICONIC, compared across 13 retailers.

The all-time low was $29.00 on 14 Mar 2026 — today's price is 69% above the lowest ever. It has been notably cheaper before — worth setting a price alert.

Prices last updated 8 May 2026.

Size:

10DD
12C
12D
12DD
12F
12G
12H
14C
14D
14DD
14E
14F
14G
14H
16D
16DD
16E
16F
16G
16H
18D
18DD
18E
18F
18G
18H
20D
20DD
20E
20F
20G
22DD