A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. Uniting this advanced protein with a host of other powerful ingredients, this One For All 6-In-One Styler truly does it all, providing softness, shine and light hydration, while also strengthening, polishing and protecting from heat. It’s enriched with panthenol (vitamin B5) a natural B vitamin that delivers moisture, softness and shine, cypress, an antioxidant rich essential oil known for light, soothing hydration and strengthening polymers, which work like an invisible scaffold to provide light hold and block out humidity. Fragranced with a fresh, verdant citrus blend featuring sweet orange, cypress and elemi essential oils, this truly is a gift from the hair care gods. What's more, after one week in a clinical trial, 89% of users found their hair felt softer, while 86% reported their hair looked healthier!