Turn frizz-prone hair into silky strands on their best behavior. Virtue Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It repaves rough cuticles and reduces friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing.