Wella Color Charm Liquid Permanent Hair Color with Liquifuse technology to ensure consistent, predictable results. Vibrant, long lasting, fade resistant results. Excellent gray coverage Wella Color Charm's packaging utilizes a color-coded tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance for a more pleasurable coloring experience. Wella colorcharm Permanent Liquid Color gives you up to 60% more conditioning than the leading competitor and up to 43% more shine* For excellent gray coverage that covers even the most resistant grays. *vs. untreated hair. Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. The color you want is always the color you get - from a vibrant palette without boundaries in neutral, ash, gold, warm and red shades. Liquidfuse Technology saturates, penetrates and fuses the hair for vibrant, long lasting, fade resistant results.