Wella Koleston Perfect Me+ Pure Naturals 10/00 Natural Platinum Blonde 60ml- permanent colouring The Pure Naturals nuances are perfect for covering 100% of gray hair, even difficult ones, with a pure shade and a natural reflection. Pure color, uniform from root to tip, for a naturally deep and brillant result. Extreme durability that guarantees 100% coverage. Thanks to the Pure Balance technology contained in Koleston Perfect Me+ it is possible to obtain a bright and deep color without giving up healthy-looking hair. How to Use 1:1 mixing ratio with Welloxon Perfect. BenefitsVisibly less damaged hair, color after color, with a healthy look thanks to Pure Balance Technology and the Me+ Molecule. Up to 100% gray hair coverage. Impeccable and personalized result. Over 150 shades for hyper-personalized results that blend perfectly with your natural color. Always perform an allergy test 48 hours before any coloring. Follow the safety instructions carefully. If you have had an allergic reaction to hair dyes in the past you should not color your hair. Ingredients (INCI)Aqua/ water/ eau, cetearyl alcohol, propylene glycol, 2-methoxymethyl-p-phenylenediamine, dicetyl phosphate, ammonia, trisodium ethylenediamine disuccinate, ceteth-10 phosphate, sodium sulfate, steareth-200, resorcinol, sodium hydroxide, xanthan gum, sodium sulfite, 4-amino-2-hydroxytoluene, 2-methylresorcinol, ascorbic acid, parfum/ fragrance, 2-amino-4-hydroxyethylaminoanisole sulfate, p-aminophenol, 2-amino-6-chloro-4-nitrophenol, ci 77891/ titanium dioxide, disodium edta. Technical CharacteristicsPleasant citrus fragrance. Without paraphenylenediamine (PPD) and paratoluenediamine (PTD) thanks to ME+ technology.