Joico Color Intensity Semi-Permanent Mermaid Blue 118ml is a fun and vibrant hair dye that transforms every lock of hair into a reason to celebrate. Celebrate life with the Color Intensity Confetti Collection, an explosion of fun, soft, candy-colored shades that are perfect for those who want to add a pop of color to their hair. This semi-permanent hair dye is easy to apply and lasts up to 5 shampoos, depending on the level and condition of the hair. The ideal level to apply these shades on is level 10 and up. What are the benefits and features of Joico Color Intensity Semi-Permanent Mermaid Blue 118ml? Transforms every lock of hair into a reason to celebrate. Fun and vibrant colors that are perfect for those who want to add a pop of color to their hair. Semi-permanent hair dye that is easy to apply. Lasts up to 5 shampoos, depending on the level and condition of the hair. Ideal level to apply these shades on is level 10 and up. Who is Joico Color Intensity Semi-Permanent Mermaid Blue 118ml for? This hair dye is perfect for those who want to add a pop of color to their hair and celebrate life with fun and vibrant shades.