This is my first OLED TV and I am very happy with it. This technology offers the best black/white contrast which means that all colors not only will be accurate but punchy. All colors derivate from the combination of black and white, so having a perfect contrast between those two colors ( where black is real black and white is real white ), will make the rest of the colors super well defined, accurate, no edge leaking or distortion and very rich and punchy. The TV is very fast when accessing applications. My previos TV was the Sony A950H and in compare to this one, accessing Netflix is super fast. In relation to picture modes, I do use : - Standard for regular TV content - Custom for HD / UHD content ( like sports - Netflix, PRIME and blu ray via PS4 ). If I am ... MoreThis is my first OLED TV and I am very happy with it. This technology offers the best black/white contrast which means that all colors not only will be accurate but punchy. All colors derivate from the combination of black and white, so having a perfect contrast between those two colors ( where black is real black and white is real white ), will make the rest of the colors super well defined, accurate, no edge leaking or distortion and very rich and punchy. The TV is very fast when accessing applications. My previos TV was the Sony A950H and in compare to this one, accessing Netflix is super fast. In relation to picture modes, I do use : - Standard for regular TV content - Custom for HD / UHD content ( like sports - Netflix, PRIME and blu ray via PS4 ). If I am watching sport, I switch manually to this mod but when switching to Netflix /PRIME, the TV will automatically switch to this mode if the content is in HD/UHD. Excellent. - Dolby Vision Dark in Netflix / PRIME for those kind of contents which are switched automatically by the TV if the content is on that mode. Do not get fooled by Dolby Vision Light cause it is darker than Dolby Vision Dark. I have not tried VIVID that much. This mode is super crispy, super punchy colors and very bright so for now, I am avoiding this mode till my TV reaches 500 hours of use at least. Brightness : remember this TV is not a QLED or LED TV and you must get use to this technology. In the beginning, it will look dark but your eyes will get use to as you continue watching it. After more than 100 hours of use, I can say that now, I consider this TV to be bright enough even when I have my living room windows open, like yesterday that I was watching NFL playoff games, so for an OLED TV, I can say the brightness is excellent. I am watching this TV in my living room with all windows closed when watching Netflix/PRIME or blu ray content. I kind of open up the windows a bit to watch regular TV and sport content and I am very satisfied with the result. If you want to watch your TV in a very bright room all kind of content, then I would not recommend this technology so the best would be QLED or regular LED TV. I bought a TV cover for this TV and anytime I am not watching it, I use that cover to protect it from dust. I also bought a remote control silicone cover protector for the remote which in my opinion should have had illuminated buttons as the A90J has and this is the only con that I can find. My TV is on a stand. I do not like a TV hanging from a wall at all, cause my eyes would have to go up instead keeping them at the same center-height my TV screen is when standing on a table ( watching it from my couch/recliner seat ). If you have a big sofa ( kind of half-moon type of sofa ), you should be able to watch this TV from all angles without any distortion at all. According to what I have investigated, the screen will not burn unless you leave it for a long period of time and every single day on the same screen and even though, it will take months before burning the screen, but I have my own rule for this TV only : I watch it no more than 4 hours and then I turn it off for 30 minutes and continue. I am not a regular TV content watcher. I watch my news in the Internet instead my TV so I am not watching regular TV content with logos in the screen that may contribute to burning my TV screen. I bought this TV exclusively to watch : Football, Soccer and Baseball, Netflix / PRIME movies and blu ray movies. I do not care about the rest, so by keeping my TV covered when I am not watching it, avoiding programs with permanent logos or bars on the screen and turning it off after 4 hours of use, I expect this TV to last a long time. Last but not the least, if you open the windows in the room where this TV is located, avoid the sunlight to fall directly on it and that is why I bought a TV cover cause when I am not watching it, I open up my living room windows. SOUND : I left this review to the last cause it is super important .... I do not need a sound bar. The max volume I have used so far, is 13 and the sound is super high and a very good sound. I am not saying that you could not add a sound bar to enhance the sound but in my opinion, you do not need it. I have had several TV and this one is the only one that has the better integrated speakers of all. It will not compare though to a real surround sound that allow you to hear even behind your ears whatever is going on but how much money it will cost to add a very good Sony sound bar ? Probably not less than $500, so if you have that extra money and a big room where you TV will be standing and you do not have neighbors that will complain about it, go for. Conclusion : Would I recommend it ? Absolutely !! Go for or if you can afford the A90J, by all means open up your wallet. If you are like me that you watch only movies in a dim environment, this is the best TV you can get now. The A90J is more expensive and my TV, the A80j uses the same chip the A90J does so the difference between both did not justify for me to pay more money. One thing I forgot to mention : I do not play games in console but my PC so I cannot give you my opinion about how good your game will look in this TV but I am super confident that they will look amazing.

Honest review that didnt let hype get in the way so i waited until the honeymoon phase was over. I think some reviewers are too excited to write reviews about shiny new toys so i waited to write mine. When i first bought it i too was extremely excited and after a year of owning my first oled i can say it is going to be hard to ever go back to non oled tvs. Its really crazy how imperfections in other tvs become very clear once youve gotten used to oled. Theres no clouding, backlight bleed, washed out colors, its crystal clear depending on the content. And of course its not all roses hence why i said it depends on the content... What becomes apparent after a few months in is that some current/past media have some annoying picture irregularities that will become ... MoreHonest review that didnt let hype get in the way so i waited until the honeymoon phase was over. I think some reviewers are too excited to write reviews about shiny new toys so i waited to write mine. When i first bought it i too was extremely excited and after a year of owning my first oled i can say it is going to be hard to ever go back to non oled tvs. Its really crazy how imperfections in other tvs become very clear once youve gotten used to oled. Theres no clouding, backlight bleed, washed out colors, its crystal clear depending on the content. And of course its not all roses hence why i said it depends on the content... What becomes apparent after a few months in is that some current/past media have some annoying picture irregularities that will become noticeable on an oled. For example, a lot of games use picture noise for their graphics, or sometimes the games picture wont fill the whole screen and causes edges of the screen to not fully fit the tv border. Little things like this become noticeable because what youre getting is a pure representation of the image. With that said, these minor gripes are overshadowed by the fact that new 4k 120 content looks absolutely amazing. Oled tvs are less brighter than hd tvs but there are settings you can change to brighten the picture to an acceptable level. Game mode resolves input lag without sacrificing visual quality and movies look wonderful albeit a bit dark for some scenes depending on the movie. There wasnt a setting that didnt take care of issues as the tv contains a lot of options you can play with. For what its worth im a huge gamer but i chose this over the LG because i use my tv for movies as well

I was underwhelmed at first as the 65" fit exactly in the same size area as the 58" plasma tv it replaces. Once I turned it on and started to channel surf the extra size, sharp picture, true colours and brilliant contrast was very evident. I have tuned the picture to our liking and only needed to adjusted the brightness (roughly in half) and the contrast slightly. The overall HD (1080) picture experience for most programming is awesome. There are two items I dislike with this television. The first is how when inputs are accessed with the remote to be changed, there can be more than one input labelled HDMI 1 with a different prefix name such as Rogers, BD and Amazon Fire TV. The second dislike is that most of the HDMI and other plug in inputs are located behind the ... MoreI was underwhelmed at first as the 65" fit exactly in the same size area as the 58" plasma tv it replaces. Once I turned it on and started to channel surf the extra size, sharp picture, true colours and brilliant contrast was very evident. I have tuned the picture to our liking and only needed to adjusted the brightness (roughly in half) and the contrast slightly. The overall HD (1080) picture experience for most programming is awesome. There are two items I dislike with this television. The first is how when inputs are accessed with the remote to be changed, there can be more than one input labelled HDMI 1 with a different prefix name such as Rogers, BD and Amazon Fire TV. The second dislike is that most of the HDMI and other plug in inputs are located behind the set inset and on the upper edge where it is difficult to see once the television is in place in a cabinet or close to the wall. Both items are minor issues but SONY could make improvements to resolve both items. This really is an outstanding mid to high end television. Time will show whether it will last 12 years as my plasma tv did with zero issues until it would not turn on.