Dove understands curly hair is different. All curls have natural twists and turns that form their beautiful shape, but bring in extreme dryness & unpredictable frizz. That’s exactly why they need not just a shampoo, but more care specially made for curls – a Sulphate-free, hydrating shampoo. Enriched with all the goodness of Tri-Moisture Essence that your curls need - right from gentle cleansing to deeply moisturizing every dry strand, to infusing nourishment in the driest twists and turns - this shampoo does it all. All you need to do is take a generous amount of this mild, hydrating shampoo and massage it on wet curls and scalp. Next, work up a rich, creamy, velvety lather and rinse use this shampoo along with our complete care system from Dove Beautiful Curls and keep your curls effortlessly beautiful.