Fujifilm Digital Camera X10 12MP 2/3-Inch EXR-CMOS F FX-X10 [DJO]
The X10 features a 4x optical zoom lens utilizing Fujinon optical technology. With superb F2.0-2.8 brightness and a 4x optical zoom ranging, the lens not only delivers high resolution optical performance across the entire range, but is also a triumph of engineering due to its compact size. Boasting rich descriptive performance, the all-purpose lens captures your encounters with amazing presence. By using 3 high-performance aspherical lenses, the X10 delivers sharp image quality with rich resolution. These lenses also contribute to a more compact overall lens configuration and the X10's compact body size ensuring you can easily take it everywhere with you.
The X10 features a 4x optical zoom lens utilizing Fujinon optical technology. With superb F2.0-2.8 brightness and a 4x optical zoom ranging, the lens not only delivers high resolution optical performance across the entire range, but is also a triumph of engineering due to its compact size. Boasting rich descriptive performance, the all-purpose lens captures your encounters with amazing presence. By using 3 high-performance aspherical lenses, the X10 delivers sharp image quality with rich resolution. These lenses also contribute to a more compact overall lens configuration and the X10's compact body size ensuring you can easily take it everywhere with you.
The X10 features a 4x optical zoom lens utilizing Fujinon optical technology. With superb F2.0-2.8 brightness and a 4x optical zoom ranging, the lens not only delivers high resolution optical performance across the entire range, but is also a triumph of engineering due to its compact size. Boasting rich descriptive performance, the all-purpose lens captures your encounters with amazing presence. By using 3 high-performance aspherical lenses, the X10 delivers sharp image quality with rich resolution. These lenses also contribute to a more compact overall lens configuration and the X10's compact body size ensuring you can easily take it everywhere with you.
The X10 features a 4x optical zoom lens utilizing Fujinon optical technology. With superb F2.0-2.8 brightness and a 4x optical zoom ranging, the lens not only delivers high resolution optical performance across the entire range, but is also a triumph of engineering due to its compact size. Boasting rich descriptive performance, the all-purpose lens captures your encounters with amazing presence. By using 3 high-performance aspherical lenses, the X10 delivers sharp image quality with rich resolution. These lenses also contribute to a more compact overall lens configuration and the X10's compact body size ensuring you can easily take it everywhere with you.
in 7 offers
The lowest price for Fujifilm Digital Camera X10 12MP 2/3-Inch EXR-CMOS F FX-X10 [DJO] right now is $635.57 at eBay.com.au, compared across 2 retailers.
The all-time low was $9.99 on 29 May 2026 — today's price is 6262% above the lowest ever. It has been notably cheaper before — worth setting a price alert.
Prices last updated 3 July 2026.
Last updated at 03/07/2026 09:29:39
[near Mint /strap] Fujifilm X Series X10 12.0mp Digital Camera Black
Delivery $63.40
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Fujifilm X10 12mp Digital Camera With 12 Megapixel Optical Zoom Black
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Fujifilm X10 12mp Digital Camera With 12 Megapixel Optical Zoom Black
Delivery $47.65
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Fuji Fujifilm X10 Black Compact Digital Camera 12.0mp Japan
Delivery $31.78
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[box] Fujifilm X Series X10 12.0mp Digital Camera Black From Japan
Delivery $74.42
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Fujifilm Digital Camera X10 F Fx-x10 12 Megapixel Optical Zoom Black
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FUJIFILM
originally posted on ebay.com
I bought this as a camera that I can take with me everywhere I go. It fits snugly in my coat pocket, it's a bit bulkier than it looks in photos. It is easy to use in EXR automatic mode as a point and shoot camera, but it has many other modes and features which repay study - I recommend buying Alexander White's book on this camera, which really covers all its features and potential. It's extremely well built and feels solid, the controls are firm and well placed, and the image quality far exceeds expectations from a camera with a relatively small sensor of 2/3 inch. The various film simulations are great, results are good under most conditions, and it's fun to use. My other camera is a Fujifilm XE-2s which has a much bigger sensor, but with its 18-55 mm kit lens it's ... MoreI bought this as a camera that I can take with me everywhere I go. It fits snugly in my coat pocket, it's a bit bulkier than it looks in photos. It is easy to use in EXR automatic mode as a point and shoot camera, but it has many other modes and features which repay study - I recommend buying Alexander White's book on this camera, which really covers all its features and potential. It's extremely well built and feels solid, the controls are firm and well placed, and the image quality far exceeds expectations from a camera with a relatively small sensor of 2/3 inch. The various film simulations are great, results are good under most conditions, and it's fun to use. My other camera is a Fujifilm XE-2s which has a much bigger sensor, but with its 18-55 mm kit lens it's not pocketable, so I don't take it everywhere, I only use it when I am going somewhere to take photos, so I use the little X10 far more often.
originally posted on bhphotovideo.com
The newer X20 might be improved in some ways, but I've found this X10 very capable for most types of photography, excepting wildlife (i.e., lack of long zoom) and stage events with fast action (low-ISO performance obviously below that of DSLR's). It's down to nearly half what it cost originally, and thus a real bargain. Using my Sony SLT (with five lenses) a lot less frequently now. The X10 works great for family photos (even indoor, barring fast movement), street photography, landscapes, travel, and a bit of action (if great zoom not required). Pros:-Powering up with the zoom ring a great innovation that makes catching that quick / unexpected shot easier.-Great build quality, image quality, decent handling / controls for its size / type, responsive, very capable ... MoreThe newer X20 might be improved in some ways, but I've found this X10 very capable for most types of photography, excepting wildlife (i.e., lack of long zoom) and stage events with fast action (low-ISO performance obviously below that of DSLR's). It's down to nearly half what it cost originally, and thus a real bargain. Using my Sony SLT (with five lenses) a lot less frequently now. The X10 works great for family photos (even indoor, barring fast movement), street photography, landscapes, travel, and a bit of action (if great zoom not required). Pros:-Powering up with the zoom ring a great innovation that makes catching that quick / unexpected shot easier.-Great build quality, image quality, decent handling / controls for its size / type, responsive, very capable burst rates, some useful modes / custom options, pretty fast lens, easy to carry. Cons: - slow initial metering at startup (have missed shots on account)- lack of a quick menu for oft-used settings (there's a firmware update that adds it, but mine doesn't have it)- not sure you can move in zoomed review from one frame to the next (which would be very helpful), as with my SLT, and reviewing continuous-shot frames is fiddly. What I seriously HATE: An absolutely bizarre file-numbering protocol, which uses totally different prefixes / sequences when shooting in different modes (most notably single-frame vs. continuous advance, maybe others). So if I dump all these files into a single thematic folder, for example, shots taken sequentially (but with different setting) end up completely out of order, all over the place. Makes file management extremely difficult, with a much greater risk of misplacing / losing shots. Hope Fuji eliminates this particular innovation in future models / firmware updates. No other camera I've seen does this. BTW, later-production X10's like my own have an upgraded sensor which has practically eliminated the white orb sensor effect so widely complained about in the original models.
originally posted on ebay.com
Cult classic, but you can beat its specs with wider and faster lenses in the Panasonic Lumix LX series. A used Lumix LX 3 goes from $50 to $100 depending on accessories, condition; LX 5, bumps that another $50 and the same for the LX 7. LX 100 would start around $200 but anything under $350 is reasonable. I say that comparing the similar sized LX series dollar for dollar to the Fuji X10 -- well you are going to pay a premium for the pleasure of owning one. And the LX series offers EVF and optical view finders as well as an 18 mm lens attachment -- although there often are as pricey as the cameras themselves. I outfitted my Fuji X10 with retro accessories: leather roll film holder converted to hold data chips; Takumar lens shade case now holds batteries
[near Mint /strap] Fujifilm X Series X10 12.0mp Digital Camera Black
Delivery $63.40
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Fujifilm X10 12mp Digital Camera With 12 Megapixel Optical Zoom Black
Delivery $15.88
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Fujifilm X10 12mp Digital Camera With 12 Megapixel Optical Zoom Black
Delivery $47.65
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Fuji Fujifilm X10 Black Compact Digital Camera 12.0mp Japan
Delivery $31.78
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[box] Fujifilm X Series X10 12.0mp Digital Camera Black From Japan
Delivery $74.42
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I bought this as a camera that I can take with me everywhere I go. It fits snugly in my coat pocket, it's a bit bulkier than it looks in photos. It is easy to use in EXR automatic mode as a point and shoot camera, but it has many other modes and features which repay study - I recommend buying Alexander White's book on this camera, which really covers all its features and potential. It's extremely well built and feels solid, the controls are firm and well placed, and the image quality far exceeds expectations from a camera with a relatively small sensor of 2/3 inch. The various film simulations are great, results are good under most conditions, and it's fun to use. My other camera is a Fujifilm XE-2s which has a much bigger sensor, but with its 18-55 mm kit lens it's ... MoreI bought this as a camera that I can take with me everywhere I go. It fits snugly in my coat pocket, it's a bit bulkier than it looks in photos. It is easy to use in EXR automatic mode as a point and shoot camera, but it has many other modes and features which repay study - I recommend buying Alexander White's book on this camera, which really covers all its features and potential. It's extremely well built and feels solid, the controls are firm and well placed, and the image quality far exceeds expectations from a camera with a relatively small sensor of 2/3 inch. The various film simulations are great, results are good under most conditions, and it's fun to use. My other camera is a Fujifilm XE-2s which has a much bigger sensor, but with its 18-55 mm kit lens it's not pocketable, so I don't take it everywhere, I only use it when I am going somewhere to take photos, so I use the little X10 far more often.
The newer X20 might be improved in some ways, but I've found this X10 very capable for most types of photography, excepting wildlife (i.e., lack of long zoom) and stage events with fast action (low-ISO performance obviously below that of DSLR's). It's down to nearly half what it cost originally, and thus a real bargain. Using my Sony SLT (with five lenses) a lot less frequently now. The X10 works great for family photos (even indoor, barring fast movement), street photography, landscapes, travel, and a bit of action (if great zoom not required). Pros:-Powering up with the zoom ring a great innovation that makes catching that quick / unexpected shot easier.-Great build quality, image quality, decent handling / controls for its size / type, responsive, very capable ... MoreThe newer X20 might be improved in some ways, but I've found this X10 very capable for most types of photography, excepting wildlife (i.e., lack of long zoom) and stage events with fast action (low-ISO performance obviously below that of DSLR's). It's down to nearly half what it cost originally, and thus a real bargain. Using my Sony SLT (with five lenses) a lot less frequently now. The X10 works great for family photos (even indoor, barring fast movement), street photography, landscapes, travel, and a bit of action (if great zoom not required). Pros:-Powering up with the zoom ring a great innovation that makes catching that quick / unexpected shot easier.-Great build quality, image quality, decent handling / controls for its size / type, responsive, very capable burst rates, some useful modes / custom options, pretty fast lens, easy to carry. Cons: - slow initial metering at startup (have missed shots on account)- lack of a quick menu for oft-used settings (there's a firmware update that adds it, but mine doesn't have it)- not sure you can move in zoomed review from one frame to the next (which would be very helpful), as with my SLT, and reviewing continuous-shot frames is fiddly. What I seriously HATE: An absolutely bizarre file-numbering protocol, which uses totally different prefixes / sequences when shooting in different modes (most notably single-frame vs. continuous advance, maybe others). So if I dump all these files into a single thematic folder, for example, shots taken sequentially (but with different setting) end up completely out of order, all over the place. Makes file management extremely difficult, with a much greater risk of misplacing / losing shots. Hope Fuji eliminates this particular innovation in future models / firmware updates. No other camera I've seen does this. BTW, later-production X10's like my own have an upgraded sensor which has practically eliminated the white orb sensor effect so widely complained about in the original models.
Cult classic, but you can beat its specs with wider and faster lenses in the Panasonic Lumix LX series. A used Lumix LX 3 goes from $50 to $100 depending on accessories, condition; LX 5, bumps that another $50 and the same for the LX 7. LX 100 would start around $200 but anything under $350 is reasonable. I say that comparing the similar sized LX series dollar for dollar to the Fuji X10 -- well you are going to pay a premium for the pleasure of owning one. And the LX series offers EVF and optical view finders as well as an 18 mm lens attachment -- although there often are as pricey as the cameras themselves. I outfitted my Fuji X10 with retro accessories: leather roll film holder converted to hold data chips; Takumar lens shade case now holds batteries
Ideal camera for travel-a decent range of focal lengths in a metal, compact body that feels old-school quality. f2.0 lens, useful for low-light use.Never used the flash! Excellent quality image, capable of considerable enlargement from excellent sensor-forget the mega-pixel count, just look at the images.Has a useful optical viewfinder for people like me who hate trying to compose on an LED screen, especially in bright sunlight and whose close-focus is not as good as it once was! Like it so much I bought one for all three of us.Does not replace a DSLR, but a very useful alternative when travelling light. Think of it as a fixed-lens Leica and you get the idea.......
My purpose in acquiring the X10 was as a compact camera to be used primarily for candid and street photography, to replace or supplement my collection of various compact film cameras. My requirements were a great build quality and ergonomics, high quality lens and an emphasis on film-like dynamic range over absolute pixel resolution. Thus far, the X10 has satisfied all of those requirements admirably. I find its EXR mode set to emphasize dynamic range is able to tame even the harshest daylight conditions, superior to my Lumix G5 micro-4/3 camera, despite the X10 having a smaller sensor. The X10 also consistently exposes scenes more accurately, and its top-mount mechanical exposure compensation dial is much quicker to operate as compared to the G5's system whereby ... MoreMy purpose in acquiring the X10 was as a compact camera to be used primarily for candid and street photography, to replace or supplement my collection of various compact film cameras. My requirements were a great build quality and ergonomics, high quality lens and an emphasis on film-like dynamic range over absolute pixel resolution. Thus far, the X10 has satisfied all of those requirements admirably. I find its EXR mode set to emphasize dynamic range is able to tame even the harshest daylight conditions, superior to my Lumix G5 micro-4/3 camera, despite the X10 having a smaller sensor. The X10 also consistently exposes scenes more accurately, and its top-mount mechanical exposure compensation dial is much quicker to operate as compared to the G5's system whereby the LCD or EVF has to be referenced in order to adjust exposure. I've found the auto-focus in the X10 every bit as good as using the highly-touted Lumix 20-f/1.7 lens on the G5, while its intrinsically wider depth of focus (due to a shorter focal length lens) means that I capture images with the X10 that are consistently better focussed than in the larger-sensor G5. Quick grab shots on the street are amazingly consistent in their sharpness. The built-in flash on the X10 works intelligently with the camera's exposure system so much better than my Lumix G cameras that the comparison doesn't even seem fair. On the G cameras, flash exposures are not coupled to the in-camera exposure at all, they seem be more like a manual, uncoupled flash, whereas on the X10, fill-in flash just works, and being a leaf shutter it means flash syncs at all speeds. I'm interested in mobile photography using an iPad, and find the ability to process raw files into JPEGs in-camera, combined with the many photo-processing apps available for iOS, like Filterstorm, means I can create and upload high-quality Fuji X10 photos much easier. The menu system on the Fuji was new to me yet easy to navigate, I highly recommend it.
Got this near mint Fujifilm X Series X10 12.0MP Digital Camera from Japan. Easy to use but does take some time getting use to Fujifilm system as I am a Canon camera user. Despite some minor scratches, the product looks good as new tbh. The film simulation is such a great tool. Havent gotten to use it extensively, but as far as it goes, Im enjoying using this camera so much.
Immediately picked up the camera after it dropped to it's current great B&H price. I have been looking across the Fuji product line for a while as my 5D MKIII and L-lens weigh a ton and really slow me down on vacations and about town. The x10 has that wonderful retro look that it shares with the other Fuji's in the line and filled my need for a small pocket-able camera with good image quality and video. No, the images from this camera will not get confused with my Mk III, my 5Dc, or even my 40D. All those cameras provide really wonderful images with a good lens. However, the x10 is way ahead in terms of overall picture quality, high ISO performance and video of the Panny DMC-ZS7 (12 MP also) that we purchased years early for $ 75 less than the x10. By comparison, in ... MoreImmediately picked up the camera after it dropped to it's current great B&H price. I have been looking across the Fuji product line for a while as my 5D MKIII and L-lens weigh a ton and really slow me down on vacations and about town. The x10 has that wonderful retro look that it shares with the other Fuji's in the line and filled my need for a small pocket-able camera with good image quality and video. No, the images from this camera will not get confused with my Mk III, my 5Dc, or even my 40D. All those cameras provide really wonderful images with a good lens. However, the x10 is way ahead in terms of overall picture quality, high ISO performance and video of the Panny DMC-ZS7 (12 MP also) that we purchased years early for $ 75 less than the x10. By comparison, in my opinion, it performs similarly to my Canon Rebel XT in terms of picture quality and performance up to 800. The x10 actually performs better at 1600 and beyond. The camera arrived loaded with the latest firmware and with a high serial number so no ORB issue. I actually like the way you turn on the camera with a twist of the lens. I have lost two previous P+S cameras(Canons)because the lens gets stuck deploying when you turn it on. The special modes are really great and really encourage you to experiment. The custom settings are also nice. I immediately set C1 to EXR with maximum dynamic range (only 6 MP), and C2 to B&W operation. It's actually nice to be able to see the B & W results on the display. Nice to also be able to set the Fn button for the ISO selection. Video is also surprisingly good as I use the camera to record my kids violin and cello lessons. Either the IS is really good or the camera is easy to hold as I see very little shake when I video. In my eyes, pictures and video are way ahead of the iphones, ipads, itouchs that dominate the childrens events ( just a blurry mess when I see their pictures). Probably the best of all are the macro and super macro modes. The pictures are super close and very sharp. The negatives are well known but really minor to me ( 85% optical VF, no info displayed in VF). I did debate about getting the x20 but the price difference is so great I decided to save the money for a future purchase like the XE2. In summary, I love the x10 and carry it everywhere with me. Will not deduct any stars. Not at this price.
First thing I did not like was the non-standard USB jack on the camera. In a perfect world, I would love micro-USB, but would have been happy with mini-USB. I understand why they did this (A/V output), but I don't like it at all. One more cable to keep track of, that's not compatible with anything else I own. I shoot small JPG and raw on my Canon. I'm read up to page 102 of the manual, and was still not sure if I could accomplish the same with the Fuji. I only use the JPGs for reference, and occasionally for immediate social-network posting when I'm on location. I don't need full-resolution JPGs, that's why I shoot in raw and use Lightroom. (NOTE: It *does* allow you to shoot both, I just had to keep reading). One of the reasons I went with this model, was because ... MoreFirst thing I did not like was the non-standard USB jack on the camera. In a perfect world, I would love micro-USB, but would have been happy with mini-USB. I understand why they did this (A/V output), but I don't like it at all. One more cable to keep track of, that's not compatible with anything else I own. I shoot small JPG and raw on my Canon. I'm read up to page 102 of the manual, and was still not sure if I could accomplish the same with the Fuji. I only use the JPGs for reference, and occasionally for immediate social-network posting when I'm on location. I don't need full-resolution JPGs, that's why I shoot in raw and use Lightroom. (NOTE: It *does* allow you to shoot both, I just had to keep reading). One of the reasons I went with this model, was because of the optical viewfinder. I prefer using a viewfinder, rather than holding the camera further away from my face to use the LCD screen. Still looking for a way to shut the LCD screen completely off (save battery power) while I shoot through the viewfinder. It might not be an option on this unit. (NOTE: I still don't know how to disable the LCD screen on this camera.) Lack of electronic remote is a bummer. I'm unable to use my TriggerTrap or any other electronic triggering/intervalometer unit. Took it along on a family trip to OMSI in Portland. The size is definitely nice, although I'm used to lugging my DSLR around as I've been doing for years. I don't use 'face recognition' in general, but I set up the C1 for face recognition for convenient selfies with my wife. When we got home from the trip, I noticed that it was not shooting full-resolution raw files!! I need to figure out how to shoot small JPEG, and full-size raw files. (NOTE: It *does* allow you to shoot both, I just had to keep reading the manual). I like how simple it is to set a custom white balance. Brought it with us on our 2-year anniversary trip to Philadelphia. I somehow lost the shutter release cable during the trip, which limited our 'selfie' pics. I set up one of the custom settings for selfies, but each time, I need to enable the timer, it doesn't save on the custom setting. Image quality is not bad for a sensor of this size. Macro capability of this camera is amazing!
This is an absolutely great camera and a tremendous value for the price. For some background, I am Nikon D7100 user and previous Nikon P7000 owner. I find that I am using this camera more and more and reserve my D7100 when I want more creative control or for event photography. This camera is remarkably portable and easily fits in my coat pocket. I take it everywhere I go. It also has a very useful zoom range. I am not sure why someone would want a mirrorless camera when you could have this one. The photo quality is amazing and the colors are vibrant. The JPEG's are great and I rarely need to make adjustments in post-processing. The macro feature is especially good and is reason alone to get this camera. There is a super macro feature that takes incredibly close ... MoreThis is an absolutely great camera and a tremendous value for the price. For some background, I am Nikon D7100 user and previous Nikon P7000 owner. I find that I am using this camera more and more and reserve my D7100 when I want more creative control or for event photography. This camera is remarkably portable and easily fits in my coat pocket. I take it everywhere I go. It also has a very useful zoom range. I am not sure why someone would want a mirrorless camera when you could have this one. The photo quality is amazing and the colors are vibrant. The JPEG's are great and I rarely need to make adjustments in post-processing. The macro feature is especially good and is reason alone to get this camera. There is a super macro feature that takes incredibly close shots. You could not take similar photos with a DSLR without a tripod and a special lens. The build is very sturdy. I like that it has a lens cap as it is easy to clean the lens. I also like the manual zoom as many of my previous point and shoots broke as the lens came off track. I like the viewfinder and that you can turn the LCD screen off to save battery life. The video quality is great. It has advanced shooting modes that are quite useful. The camera is not really designed for sports, but it does shoot 10 frames per second, so under the right circumstances it can come in handy. It is great in low light but only at low shutter speeds, so don't expect to use this in low light if there is a lot of movement. The pop of flash is great, provided that you are not to far a way and it makes a great fill flash during daytime. In low light, use of the flash if you need to capture movement. If taken with proper lighting it is hard for me distinguish the photos from this camera to the D7100. I have not printed out anything large than 8X10, but they have all been tack sharp. There is very little that I do not like about this camera, but there are a few things I wish they would change. 1) You can't view your photos without taking the lens cap off and turning the camera on. That is annoying. 2) It has 41 focus points, and I can't figure out how to use that feature most of the time. 3) The RAW files are not supported by Apple's Aperture, but the JPEG's are excellent. The exposure compensation button can be turned accidentally with noticing it. I would prefer if it had a lock button on it. Overall, considering the size, image quality, features and zoom, I don't think that anything else on the market really comes close to this one. I had a Nikon P7000 that was stolen, and this camera has much better image quality and features, so no comparison there. I would say if you are a DSLR user who wants a portable camera that you can use any time and anywhere, this would be the one. I don't think that you need to shell out an extra $200 for the X-20, but I haven't tried it. The photos are nearly as good as DSLR
My Top 5 reasons why I love this camera are Small Compact Size & Look. Fast f/2.0 - f/2.8 Lens Silent Shutter RAW Capability Image Quality/Dynamic Range (Amount of shadow/highlight detail) I wanted something to capture snapshots and potentially use for my portfolio as well, but without the weight. Right now the Canon 5D is the only workhorse camera in my kit and if it's broken, stolen, or lostthat would put a damper in my spirits. The answer was the Fuji X10. It was rush ordered thanks to the great people at B&H Photo Video in New York City since I took my sweet ole time deciding if I really needed this camera or not. The overall build quality is impressive. It's not build of complete plastic like a entry level DSLR. Everything from the dials,baseplate, shutter ... MoreMy Top 5 reasons why I love this camera are Small Compact Size & Look. Fast f/2.0 - f/2.8 Lens Silent Shutter RAW Capability Image Quality/Dynamic Range (Amount of shadow/highlight detail) I wanted something to capture snapshots and potentially use for my portfolio as well, but without the weight. Right now the Canon 5D is the only workhorse camera in my kit and if it's broken, stolen, or lostthat would put a damper in my spirits. The answer was the Fuji X10. It was rush ordered thanks to the great people at B&H Photo Video in New York City since I took my sweet ole time deciding if I really needed this camera or not. The overall build quality is impressive. It's not build of complete plastic like a entry level DSLR. Everything from the dials,baseplate, shutter button, the lens, and even the lens cap are made of metal without the camera being heavy in comparison to a DSLR. If you're serious about street photography, I highly recommend this camera or the Fuji X100, or the X 1 Pro. I certainly don't consider myself a street photographer by any means, but I think any amateur, hobbyist, and professional thought of being one at one point in time. Since there is no mirror like the DSLRs or older film cameras, 99% of the noise is eliminated. RAW is a proprietary format that is commonly found in DSLRs and not in camera phones or consumer point and shoots. However this isn't an ordinary camera. All professionals (I hope) photograph in RAW for their work. This camera I would allow the only exception to shoot in JPEG. I am in the process of sorting images this past week and I cannot believe the JPEG image quality straight from camera. The color reproduction and sharpness is unbelievable. If I wanted to make a RAW + JPEG, I have a handy button on the back of the camera to do so when needed. Until then, I don't want to spend money on more hard drives to store even more RAW files than what's necessary. This camera reintroduced for me why I chose to become a photographer - BECAUSE IT'S FUN. It also represents freedom from the traditional SLR in regards to weight and appearance. Since I frequently travel, carrying around a DSLR isn't fun when you're on the 1 Train in NYC, 90+ degrees, and people crowded all around you. If you want to pixel peep images, be concerned about edge to edge sharpness, ISO performance at ISO 12,500 compared to a 5DMKIII, and if this camera is putting professional photographers out of business, you are completely missing the point of this camera.