Fujifilm Superia X-Tra 400 35mm Color Film
The Fujicolor Superia X-Tra 400 has an extremely fine and homogeneous grain, as well as an extraordinary sharpness. The colours are reproduced naturally and exactly. This is achieved by its excellent crystal and dye coupler technology. With these features and its sensitivity of ISO 400/27°, this all-rounder? is suitable for universal use from snapshots to fast-moving scenes to shots under poor lighting conditions.
The Fujicolor Superia X-Tra 400 has an extremely fine and homogeneous grain, as well as an extraordinary sharpness. The colours are reproduced naturally and exactly. This is achieved by its excellent crystal and dye coupler technology. With these features and its sensitivity of ISO 400/27°, this all-rounder? is suitable for universal use from snapshots to fast-moving scenes to shots under poor lighting conditions.
The Fujicolor Superia X-Tra 400 has an extremely fine and homogeneous grain, as well as an extraordinary sharpness. The colours are reproduced naturally and exactly. This is achieved by its excellent crystal and dye coupler technology. With these features and its sensitivity of ISO 400/27°, this all-rounder? is suitable for universal use from snapshots to fast-moving scenes to shots under poor lighting conditions.
The Fujicolor Superia X-Tra 400 has an extremely fine and homogeneous grain, as well as an extraordinary sharpness. The colours are reproduced naturally and exactly. This is achieved by its excellent crystal and dye coupler technology. With these features and its sensitivity of ISO 400/27°, this all-rounder? is suitable for universal use from snapshots to fast-moving scenes to shots under poor lighting conditions.
in 16 offers
The lowest price for Fujifilm Superia X-Tra 400 35mm Color Film right now is $18.00 at Georges Cameras, compared across 10 retailers.
The all-time low was $9.39 on 3 July 2026 — today's price is 92% above the lowest ever. It has been notably cheaper before — worth setting a price alert.
Prices last updated 23 July 2026.
Last updated at 23/07/2026 10:59:31
36 Sheets 35mm Color Print Fuji Film X-TRA400, ISO 400 HD Camera Color Negative Film for 135 Cameras
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
Fujifilm 400 35mm 36 Exposure Colour Negative Film
Delivery $9.90
Fujifilm Nph 400 Speed 24 Exposure Superia X-tra Film - Expired
Delivery $25.05
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
Fujifilm Superia X-tra 400 24 Expo 2 Pack Open Box Expired 9/2010
Delivery $34.55
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
Fujifilm Superia X-tra 4th Color Layer Film 400 24 Exp. Expired
Free delivery
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
Fujifilm 1014258 Superia X-tra 400 35mm Film -4 Pack (xtra400)
Delivery $42.01
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400 36
Delivery $17.50
Fujifilm Superia X-TRA 400 35mm Film
Fuji 400Asa Superia X-Tra 35Mm 36 Exposure Colour Film
Delivery $11
Fujifilm Superia 400 135/36 Exp CD Triple Pack
Delivery between 28 July – 3 Aug $11.95
originally posted on walmart.com
It's good to see that 35mm films are coming down in price, and available locally instead of having to order online. I have no complaints about the film but Walmart's inventory control is strange. I went to a Walmart store to buy the film because online webpage shows it has the film in stock. When I got there, none was available on the shelf. I asked an associate and he told me it was out of stock. While in the store, I checked the webpage and indeed it shows the film is out of stock. Since I needed the film the next day, I checked within 50 miles and ALL Walmart's OOS. It wasn't like that just an hour ago. After I got home an hour later, I thought it was odd and checked the webpage again. It says I can pick up in store the next day, so I ordered and picked it up the ... MoreIt's good to see that 35mm films are coming down in price, and available locally instead of having to order online. I have no complaints about the film but Walmart's inventory control is strange. I went to a Walmart store to buy the film because online webpage shows it has the film in stock. When I got there, none was available on the shelf. I asked an associate and he told me it was out of stock. While in the store, I checked the webpage and indeed it shows the film is out of stock. Since I needed the film the next day, I checked within 50 miles and ALL Walmart's OOS. It wasn't like that just an hour ago. After I got home an hour later, I thought it was odd and checked the webpage again. It says I can pick up in store the next day, so I ordered and picked it up the next morning. How does a film that is OOS in the evening can be available for pick up the next morning, in the same store? I don't get it.
originally posted on bhphotovideo.com
I’ve lamented for years over the price gauging of the Kodak color films and the fact that Fuji is stepping back from film production. I’ve shot Kodak so long it started to hurt my wallet and I turned to this with no regrets. Okay, yes, the colors aren’t super accurate, so shoot digital then. There is noticeable grain if you don’t expose correctly, but it’s film! The colors are well saturated and in post you can do some color correction because this film can be kind of cold, but I like it. If you want perfect, realistic colors and no grain shoot digital or portra. Otherwise, this should be your go-to.
originally posted on analoguewonderland.co.uk
Put a roll of this through an Exakta VX with a slightly unreliable shutter using a mix of CZJ Tessar 50mm and Chinese cheap-as-chips 420-800 zoom. Lighting was a fairly quickly changing mix of late afternoon sun and overcast grey, varying by about 3 stops which I may have forgotten to re-meter for a couple of times. When developed, the negatives showed little evidence of my carelessness and all frames scanned happily. One, where I'd under exposed by a full 3 stops (the yacht on the mud), showed fairly muted colour but with a sort of retro feel which I actually quite liked.Despite the changing conditions, the Fuji coped well, giving nicely natural colours in the duller shots and really accentuating the afternoon glow when the sun broke through. Sharpness was as ... MorePut a roll of this through an Exakta VX with a slightly unreliable shutter using a mix of CZJ Tessar 50mm and Chinese cheap-as-chips 420-800 zoom. Lighting was a fairly quickly changing mix of late afternoon sun and overcast grey, varying by about 3 stops which I may have forgotten to re-meter for a couple of times. When developed, the negatives showed little evidence of my carelessness and all frames scanned happily. One, where I'd under exposed by a full 3 stops (the yacht on the mud), showed fairly muted colour but with a sort of retro feel which I actually quite liked.Despite the changing conditions, the Fuji coped well, giving nicely natural colours in the duller shots and really accentuating the afternoon glow when the sun broke through. Sharpness was as good as the Zeiss glass and considerably better than the zoom (especially given the hand-held shots at around 600mm!). Grain is visible but nicely smooth and not distracting or overpowering.Overall, an easy and enjoyable film to shoot with and as forgiving as you could hope for. and glad I have another few rolls until it's back in stock!
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36 Sheets 35mm Color Print Fuji Film X-TRA400, ISO 400 HD Camera Color Negative Film for 135 Cameras
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
Fujifilm 400 35mm 36 Exposure Colour Negative Film
Delivery $9.90
Fujifilm Nph 400 Speed 24 Exposure Superia X-tra Film - Expired
Delivery $25.05
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
Fujifilm Superia X-tra 400 24 Expo 2 Pack Open Box Expired 9/2010
Delivery $34.55
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
Fujifilm Superia X-tra 4th Color Layer Film 400 24 Exp. Expired
Free delivery
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
It's good to see that 35mm films are coming down in price, and available locally instead of having to order online. I have no complaints about the film but Walmart's inventory control is strange. I went to a Walmart store to buy the film because online webpage shows it has the film in stock. When I got there, none was available on the shelf. I asked an associate and he told me it was out of stock. While in the store, I checked the webpage and indeed it shows the film is out of stock. Since I needed the film the next day, I checked within 50 miles and ALL Walmart's OOS. It wasn't like that just an hour ago. After I got home an hour later, I thought it was odd and checked the webpage again. It says I can pick up in store the next day, so I ordered and picked it up the ... MoreIt's good to see that 35mm films are coming down in price, and available locally instead of having to order online. I have no complaints about the film but Walmart's inventory control is strange. I went to a Walmart store to buy the film because online webpage shows it has the film in stock. When I got there, none was available on the shelf. I asked an associate and he told me it was out of stock. While in the store, I checked the webpage and indeed it shows the film is out of stock. Since I needed the film the next day, I checked within 50 miles and ALL Walmart's OOS. It wasn't like that just an hour ago. After I got home an hour later, I thought it was odd and checked the webpage again. It says I can pick up in store the next day, so I ordered and picked it up the next morning. How does a film that is OOS in the evening can be available for pick up the next morning, in the same store? I don't get it.
I’ve lamented for years over the price gauging of the Kodak color films and the fact that Fuji is stepping back from film production. I’ve shot Kodak so long it started to hurt my wallet and I turned to this with no regrets. Okay, yes, the colors aren’t super accurate, so shoot digital then. There is noticeable grain if you don’t expose correctly, but it’s film! The colors are well saturated and in post you can do some color correction because this film can be kind of cold, but I like it. If you want perfect, realistic colors and no grain shoot digital or portra. Otherwise, this should be your go-to.
Put a roll of this through an Exakta VX with a slightly unreliable shutter using a mix of CZJ Tessar 50mm and Chinese cheap-as-chips 420-800 zoom. Lighting was a fairly quickly changing mix of late afternoon sun and overcast grey, varying by about 3 stops which I may have forgotten to re-meter for a couple of times. When developed, the negatives showed little evidence of my carelessness and all frames scanned happily. One, where I'd under exposed by a full 3 stops (the yacht on the mud), showed fairly muted colour but with a sort of retro feel which I actually quite liked.Despite the changing conditions, the Fuji coped well, giving nicely natural colours in the duller shots and really accentuating the afternoon glow when the sun broke through. Sharpness was as ... MorePut a roll of this through an Exakta VX with a slightly unreliable shutter using a mix of CZJ Tessar 50mm and Chinese cheap-as-chips 420-800 zoom. Lighting was a fairly quickly changing mix of late afternoon sun and overcast grey, varying by about 3 stops which I may have forgotten to re-meter for a couple of times. When developed, the negatives showed little evidence of my carelessness and all frames scanned happily. One, where I'd under exposed by a full 3 stops (the yacht on the mud), showed fairly muted colour but with a sort of retro feel which I actually quite liked.Despite the changing conditions, the Fuji coped well, giving nicely natural colours in the duller shots and really accentuating the afternoon glow when the sun broke through. Sharpness was as good as the Zeiss glass and considerably better than the zoom (especially given the hand-held shots at around 600mm!). Grain is visible but nicely smooth and not distracting or overpowering.Overall, an easy and enjoyable film to shoot with and as forgiving as you could hope for. and glad I have another few rolls until it's back in stock!
We are fortunate that, between this film and Kodak Ultramax, we still have two very good regularly-stocked ISO 400 options. I used to shoot mainly with Superia, so that's my main point of reference. To my eyes, Fujifilm 400 seems to have warmer midtones, as well as somewhat less saturated reds and greens. It's a pleasing film to shoot with, and I'll happily buy more rolls of the stuff when I start feeling the itch to do more analog photography.
As of June 2023, Fujifilm 400 is being manufactured by Kodak. The box says "Made in USA" and the plastic film canisters are the classic Kodak style with grey lid. As far as I can tell, it's the same film emulsion as Kodak UltraMax 400. In my opinion, this is a good thing: UltraMax 400 has more shadow detail and doesn't have the green-tinted shadows that Superia 400 always had, which made blacks and dark greys look green. However, if you liked the color palette of Superia 400, this is something to be aware of. On the plus side, if you're a fan of UltraMax 400, the Fuji-branded version is a way to get it at a better price.
I am a wedding photographer and I use this film a lot for work and personal life in combination with portra 800 mostly and sometimes portra 400.I wouldn't lie, if portra 400 would cost the same money I would definitely shoot only with portra.But I want to shoot a lot and not think about how much each shot costs me and this Fuji 400 allows me to do that.I would say this in some cases is the same as portra 400, but usually, it is 10-20% worse. With some editing, it becomes very beautiful (portra requires editing as well, but the colors there are better to begin with, while Fuji requires more work)I wish Fuji would have an 800 version!
ANALOG PHOTOGRAPHERS BEWARE, as of May 2023, this product may NOT actually be Superia, even though that's what the Walmart website is showing right now. I bought some online today, did store pickup , and after I got home I noticed the box was very slightly different, and it did not say Xtra or Superia anywhere on it, or on the roll. Just Fujifilm 400.I did a little digging online, and it turns out that Fujifilm has likely discontinued Superia, and has rolled out this "new" stock of film with a VERY similar box and design. The box says it is made in USA, whereas Fujifilm is made in Japan. I think this stock of film was literally just released in the last few days, so there is little information about it right now, and I haven't shot any of it yet, but word on the ... MoreANALOG PHOTOGRAPHERS BEWARE, as of May 2023, this product may NOT actually be Superia, even though that's what the Walmart website is showing right now. I bought some online today, did store pickup , and after I got home I noticed the box was very slightly different, and it did not say Xtra or Superia anywhere on it, or on the roll. Just Fujifilm 400.I did a little digging online, and it turns out that Fujifilm has likely discontinued Superia, and has rolled out this "new" stock of film with a VERY similar box and design. The box says it is made in USA, whereas Fujifilm is made in Japan. I think this stock of film was literally just released in the last few days, so there is little information about it right now, and I haven't shot any of it yet, but word on the street is that this is actually rebranded Kodak film. Still a good deal, but just beware that this might actually have a different color profile than Superia.
So all Fujifilm superia 400 extra film fans know that Fujifilm discontinued superia film recently and replaced it with the new fujifilm 400, which is lower quality. I was happy to find this listing for Superia. It said superia in the title and description so I was pretty sure I was buying superia but the seller sent the worse version, Fujifilm 400, instead. Fujifilm 400 is not Superia so change the title. Will keep it because I need to have film but very disappointed at the false advertising.
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