Hair tinting has probably never been as exciting as with the Goldwell Permanent Hair Color. Topchic is the intelligent hair color of the hairdressing brand-the reliable partner of professional hairdressing salons and hairstylists. Topchic guarantees brilliant colors with full luminosity. WithElumenated Shadesnot only does the hair shine in an exciting, multifaceted color. At the same time, the first gray hair is 100% covered and yet the hair structure is spared. The highlight: When toning hair, the hair structure is protected from free radicals, so that hair damage is reduced and the color can shine brilliantly and healthily. This is not only gentle on the hair, but also extends the durability of the Permanent Hair Color. The special effect of the Topchic Elumenated Shades Permanent Hair Color: The oxidative hair color refines the hairwith multidimensional reflections- no matter if you choose blonde, brown or red shades. After tinting the hair, the color result is even from the roots to the tips. This is achieved thanks to the Equalizer System 2.0, which smoothes the hair surface and thus ensures a uniform color result. Goldwell is one of two brands distributed in Germany by Kao Germany GmbH. The group of companies with over 20 subsidiaries and many distributors was founded in 1948 initially under the name Goldwell. The brand has always stood for exclusive hairdressing and hair care products, which are used in numerous salons and by hairstylists.