Health and Beauty Coloration Goldwell Topchic dye 60 ml 7N @ Bp Goldwell top chic permanent dye. Formulated with color bonding technology that allows color molecules to "connect" to each other. Infused with hydrolyzed wheat protein and panthenol to add strength and shine to hair. Permanent alkaline hair color for excellent color results. Its patented penetration system ensures an even distribution of the pigment from the scalp to the ends.