Hair toning has probably never been as exciting as with the Goldwell Permanent Hair Color. Topchic is the intelligent hair color of the hairdressing brand - the reliable partner of professional hair salons and hairstylists. Topchic guarantees brilliant colors with full luminosity. WithElumenated Shadesthe hair shines not only in an exciting, multi-faceted colour. At the same time, first gray hairs are covered 100% and yet the hair structure is protected. The highlight: When toning hair, the hair structure is protected from free radicals, so that hair damage is reduced and the color can shine brilliantly and healthily. This is not only gentle on the hair, but also extends the durability of Permanent Hair Color. The special effect of Topchic Elumenated Shades Permanent Hair Color: The oxidative hair color refines the hairwith multi-dimensional reflections- no matter if you choose blond, brown or red tones. After toning the hair, the color result is uniform from the base to the tips. This is achieved thanks to the Equalizer System 2.0, which smoothes the hair surface and thus ensures a uniform color result. Goldwell is one of two brands distributed in Germany by Kao Germany GmbH. The group of companies with over 20 subsidiaries and distributors was founded in 1948 under the name Goldwell. The brand has always stood for exclusive hairdressing and hair care products, which are used in numerous salons and hairstylists.