Joico Joifull Volumizing Shampoo is a volumizing shampoo that is perfect for you who want fuller hair. With its mild formula, it goes in and gently cleanses the hair so that it is completely free of product residues, oils and dirt. It gives instant shine, and does not have a heavy or drying effect. The formula is enriched with bamboo extract, rice protein and lotus flower, leaving the hair with a luxurious and airy volume. Joico Joifull Volumizing Shampoo is created with SmartRelease technology. This innovative technology has been developed as a unique and triple liposome that contains keratin and arginine, which provides healthy hair from the inside, while the content of rosehip oil works from the outside. It can neither be seen nor felt in the hair, but contributes to 52% fewer breaks. This liposome is deposited in the hair during the exposure time, and is released continuously in the hair afterwards, which makes it both stronger and more resistant.