NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair—guaranteed. Introducing a gentle, reduced ammonia color system of shades ranging from Level 1 to high-lift. Guaranteed healthy-looking, consistent results when combined with LumiShine Crème Developers (10, 20, 30 and 40 Volume).